Bush Radiator Emblem

This Bush radiator emblem belonged to an automobile that was manufactured between 1916 and 1925. John H. Bush of Chicago, Illinois tried a direct-mail approach to selling cars, advertising and accepting orders that would then be passed on to a local manufacturer and received a Bush radiator emblem when it was completed and shipped to the buyer. As the multitude of automobile manufacturers began to be winnowed away towards the end of the 1920s, Bush had a harder time finding automobiles to take his emblem, and the company ceased selling cars by 1925. This black emblem reads “BUSH” in white script. Below in small gold lettering is “TRADE MARK REG./CHICAGO.”
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Currently not on view
ID Number
accession number
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Credit Line
Hubert G. Larson
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Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Data Source
National Museum of American History


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