Revere Radiator Emblem

Description
This radiator emblem belonged to a ReVere automobile that was manufactured by the ReVere Motor Car Corporation of Logansport, Indiana between 1918 and 1926. The company adopted the image of Paul Revere for its advertising and emblem, but often spelled its name “ReVere” in advertising and trade literature. ReVere produced a variety of car models including a touring car, roadster, and sedan and fold from between $3850 and $4650. The emblem has a blue rim that reads “REVERE MOTOR CAR CORP. LOGANSPORT, IND.” The center of the emblem has a red background, with an image of Paul Revere riding his horse inside bronze shield. The top of the shield reads “REVERE” in bronze on a white background.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Location
Currently not on view
Object Name
emblem, radiator
ID Number
TR*325528.205
accession number
260303
catalog number
325528.205
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Transportation
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

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