E-M-F Radiator Emblem

This radiator emblem belonged to an E-M-F Model 30 automobile that was manufactured by the Everitt-Metzger-Flanders Company of Detroit, Michigan between 1908 and 1912. Barney Everitt, William Metzger, and Walter Flanders all had previous automotive experience when organizing their company, nut internal dissension led to an early split when Everitt and Metzger left in 1909. Studebaker took over the company in 1912, and produced several E-M-F 30 models, before eliminating the brand. This emblem is entirely made of metal, with free-formed text that reads “MFD. BY E-M-F-CO./E-M-F/THIRTY/DETROIT, MICH., U.S.A.”
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Currently not on view
Object Name
emblem, radiator
ID Number
accession number
catalog number
Radiator Emblems
Road Transportation
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

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