Henderson Motor Car Company Radiator Emblem

Description
This radiator emblem belonged to a Henderson automobile that was manufactured by the Henderson Motor Car Company of Indianapolis, Indiana between 1912 and 1914. The Henderson brothers originally worked for the Cole Motor Car Company before embarking on their own, but insufficient capital forced them to liquidate after only two years, after which they returned to Cole. Henderson produced roadsters, touring cars, and coupes with both six and four cylinder engines. The emblem has a red background and a blue cross that reads “Henderson” in white text.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Location
Currently not on view
ID Number
TR.325528.125
accession number
260303
catalog number
325528.125
Credit Line
Hubert G. Larson
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Transportation
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

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