Barley Motor Car Company Radiator Emblem

Description
This Barley automobile was manufactured by the Barley Motor Car Company of Kalamazoo, Michigan between 1923 and 1924. The Barley Motor Car Company had been producing its more expensive Roamer brand car since 1916, and planned to market the Barley as a less expensive car. The car came with a six-cylinder continental engine in six different body models, and sold between $1395 and $2250. The Barley brand became the Roamer Model 6 in 1924. The emblem reads “BARLEY SIX/ROAMER BUILT,” advertising the car with its Roamer connection, while also harkening to its future.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Location
Currently not on view
Object Name
emblem, radiator
ID Number
TR*325528.021
accession number
260303
catalog number
325528.021
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Transportation
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

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