Metzger Motor Car Company Radiator Emblem

Description
This radiator emblem belonged to an Everitt automobile manufactured by the Metzger Motor Car Company of Detroit, Michigan between 1910 and 1912. The E.M.F. from Everitt, Metzger, and Flanders was a similar automobile but business disagreements led to the dissolution of the partnership and Walter Flanders being left by Everitt and Metzger to produce their own car. The diamond-shaped emblem has a white background and a blue rim that reads, “METZGER MOTOR CAR COMPANY./DETROIT, MICH. U.S.A” The center of the emblem reads “EVERITT” in blue.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
ID Number
TR.325528.103
accession number
260303
catalog number
325528.103
Credit Line
Hubert G. Larson
See more items in
Work and Industry: Transportation, Road
America on the Move
Radiator Emblems
Transportation
Road Transportation
Exhibition
America on the Move
Exhibition Location
National Museum of American History
Data Source
National Museum of American History, Kenneth E. Behring Center

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