King Motor Car Company Radiator Emblem

Although the King was named after its founder, Charles B. King, with prices ranging from $1,400 to $4,235, this was not a car for the average citizen. This radiator emblem was produced between 1911 and 1923 when the King was produced in Detroit, Michigan. The golden emblem has a decorated crown at the top and the large letters “KING” in the center. At the top of emblem is the raised text “KING MOTOR CAR Co.” and at the bottom It reads “The Car of No Regret/DETROIT MICH.”
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Currently not on view
Object Name
emblem, radiator
ID Number
accession number
catalog number
Radiator Emblems
Road Transportation
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

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