Moyer Radiator Emblem

This radiator emblem belonged to a Moyer automobile that was manufactured by the H. A. Moyer company of Syracuse, New York between 1911 and 1915. Like many early automobile companies, Moyer was originally a buggy and wagon company, established in Syracuse in 1880. Moyer advertised the smoothness of their car’s ride, saying “All Roads Are Level to a Moyer.” This circular metal emblem has raised text that reads “Moyer” in script.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Currently not on view
ID Number
accession number
catalog number
Credit Line
Hubert G. Larson
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Data Source
National Museum of American History


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