Pierce-Arrow Motor Car Radiator Emblem

Description
This radiator emblem belonged to a Pierce-Arrow automobile manufactured by the Pierce-Arrow Motor Car Company around 1928. The Pierce-Arrow was manufactured from 1901 until 1934 in Buffalo, New York in a variety of models and body styles. This emblem has a white enamel background, with a dove holding a branch in its beak at the top. The middle of the emblem features a shield with helmeted crest. Three doves adorn the shield, with a red stripe down the center that reads “PIERCE-ARROW.” A curled ribbon at the bottom of the emblem reads “DIXIT ET FECIT,” Latin for “said and did.”
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Location
Currently not on view
Object Name
emblem, radiator
ID Number
TR*325528.190
accession number
260303
catalog number
325528.190
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Transportation
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

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