Rotary Six Radiator Emblem

This radiator emblem belonged to a Rotary Six car that was manufactured by the Bournonville Motors Company of Hoboken, New Jersey from 1921 until 1923. The company was founded by Eugene Bournonvile, a Belgian who owned a patent on a rotary valve engine. The upscale car sold for six thousand dollars, but it did not sell well, and the company folded after a few years. The black emblem has silver lettering that reads “The Rotary Six.”
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Currently not on view
ID Number
accession number
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Credit Line
Hubert G. Larson
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Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Data Source
National Museum of American History


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