Ford Radiator Emblem

Description
Henry Ford built his first experimental car in a workshop behind his house in 1896. For several years he built experimental and racing cars before producing the Model N in 1906, which sold for $500 and undercut Oldsmobile's low-priced market. This led to the Model T, or Tin Lizzie, that became the symbol of mass production. It was introduced in 1909 priced at $850, but by the time it was discontinued in 1927 it was selling for $260. The Model T hit its production peak in 1923 with more than 2 million cars manufactured. Ford survived the Great Depression and became one of the Big Three U.S. auto makers to dominate the market.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
ID Number
TR.325528.110
accession number
260303
catalog number
325528.110
Credit Line
Hubert G. Larson
See more items in
Work and Industry: Transportation, Road
America on the Move
Radiator Emblems
Transportation
Road Transportation
Exhibition
America on the Move
Exhibition Location
National Museum of American History
Data Source
National Museum of American History, Kenneth E. Behring Center

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