Chalmers Radiator Emblem

Description
This radiator emblem belonged to a Chalmers automobile that was manufactured by the Chalmers Motor Car Company of Detroit, Michigan in 1910. Chalmers produced very popular cars, with production rates hitting 20,000 units in 1915, but by the 1920s the auto industry was facing financial difficulties due to over-expansion and recession, and Chalmers was purchased by Maxwell, which was soon subsumed by Chrysler.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
ID Number
TR.325528.043
accession number
260303
catalog number
325528.043
Credit Line
Hubert G. Larson
See more items in
Work and Industry: Transportation, Road
America on the Move
Radiator Emblems
Transportation
Road Transportation
Exhibition
America on the Move
Exhibition Location
National Museum of American History
Data Source
National Museum of American History, Kenneth E. Behring Center

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