Gray Motor Corporation Radiator Emblem

Description
This radiator emblem belonged to a Gray automobile that was manufactured by the Gray Motor Corporation of Detroit, Michigan from 1922 until 1926. The Gray attempted to compete with the Model T at the $500 price point, and sold itself on fuel economy. A San Francisco to New York trip was overseen by an American Automobile Association representative, and the car averaged 33.8 miles per gallon. The radiator emblem has a white enamel background, with a cursive “Gray” in blue, the bottom of the “y” is swoops underneath and bears the text “Motor Corporation Detroit” in gold lettering.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Location
Currently not on view
Object Name
emblem, radiator
ID Number
TR*325528.117
accession number
260303
catalog number
325528.117
subject
Transportation
Radiator Emblems
Road Transportation
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

Visitor Comments

Add a comment about this object

**Please read before submitting the form**

Have a comment or question about this object to share with the community? Please use the form below. Selected comments will appear on this page and may receive a museum response (but we can't promise). Please note that we generally cannot answer questions about the history, rarity, or value of your personal artifacts.

Have a question about anything else, or would you prefer a personal response? Please visit our FAQ or contact page.

Personal information will not be shared or result in unsolicited e-mail. See our privacy policy.

Image CAPTCHA
Enter the characters shown in the image.