Dodge Brothers Radiator Emblem

Description
John and Horace Dodge were talented machinists who were early Ford Motor Company suppliers and shareholders. They started producing their own cars in 1914, and by 1916 they were fourth overall in U.S. sales. In 1928 Walter P. Chrysler bought Dodge Brothers for $175 million, by 1930 the division was renamed as simply “Dodge.” Dodge has operated as a division of Chrysler ever since. This radiator emblem has a black rim with lettering that reads “DODGE BROTHERS/DETROIT-U-S-A-”in silver text. The emblem’s center is a globe with a light blue background with silver landmasses. Over the globe is a white and black triangle interlocking to form a star, with the initials “DB” in the center. While the logo looks similar to the Star of David, the Dodge brothers were not Jewish, and it is believed to represent the Greek letter delta, one for each brother, interlocked to show their closeness.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Location
Currently not on view
Object Name
emblem, radiator
ID Number
TR*325528.079
accession number
260303
catalog number
325528.079
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Transportation
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

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