Oakland Motor Car Company Radiator Emblem

This radiator emblem belonged to an Oakland automobile that was manufactured by General Motors in Pontiac, Michigan from 1907 until 1931. Oakland operated as a mid-level vehicle in the General Motors lineup, not as fancy as the Chevrolet but more impressive than the Buick. The Pontiac, introduced in 1926, gradually took the mid-level price point from Oakland, and production ceased in 1931. This shield-shaped emblem has red and blue stripes, with a white banner that reads “OAKLAND” in gold lettering.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Currently not on view
ID Number
accession number
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Credit Line
Hubert G. Larson
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Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Data Source
National Museum of American History


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