Briscoe Motor Company Radiator Emblem

This radiator emblem belonged to a Briscoe automobile that was manufactured by the Briscoe Motor Corporation of Jackson, Michigan from 1914 until 1921. Early Briscoe models featured a distinctive (but in some states illegal) single headlamp that was replaced in later models by the more conventional dual headlamps. The Briscoe came in a variety of models and by 1921 sold from $1285 to $1885. The emblem resembles a fleur-de-lis with the text “BRISCOE” across the center.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Currently not on view
Object Name
emblem, radiator
ID Number
accession number
catalog number
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center


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