Chrysler Radiator Emblem

Walter P. Chrysler worked for Buick and Willys before acquiring the Maxwell-Chalmers Company in 1923 that would become the Chrysler Corporation in 1924. Chrysler had immediate success producing well-engineered cars for an affordable $1,500. In 1928 Chrysler took over Dodge and began offering models in different price brackets. He eventually expanded his company to rival Ford and General Motors. This radiator emblem belonged to an early 1930s Chrysler vehicle. The emblem is in Chrysler’s “ribbon” logo in gold with a red background.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Currently not on view
Object Name
emblem, radiator
ID Number
accession number
catalog number
Radiator Emblems
Road Transportation
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

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