Sheridan Motor Car Company Radiator Emblem

This radiator emblem belonged to a Sheridan automobile manufactured by the Sheridan Motor Car Company (a General Motors company) of Muncie, Indiana in 1920 and 1921. The car was produced in four-cylinder and eight-cylinder model. Sheridan was the first brand William Durant launched (rather than acquired) at General Motors, but his firing from G.M. left his pet project in the lurch, and Sheridan folded on year later. The emblem has a large stylized white “S” at the top with “Sheridan” below in red raised text.
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
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Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Road Transportation
Exhibition Location
National Museum of American History
Data Source
National Museum of American History


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