American Six Radiator Emblem

This radiator emblem belonged to an American Six automobile that was manufactured by the American Motors Corporation of Plainfield, New Jersey between 1917 and 1924. The American advertised itself as the “Balanced Six,” due to the cars “light weight, the load of which is so evenly distributed over each of the four wheels that it varies at best but a fraction of one pound one way or the other.” The company’s advertising also called its Six a “smile car” as it promised “miles of smiles.” This emblem has a large “A” in the center that reads “American/Six.”
Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.
Object Name
emblem, radiator
ID Number
accession number
catalog number
Radiator Emblems
Road Transportation
See more items in
Work and Industry: Transportation, Road
Radiator Emblems
Road Transportation
Road Transportation
Data Source
National Museum of American History, Kenneth E. Behring Center

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