1931 Ford Model A roadster

Description
In the late 1920s and early 1930s, the Ford Model A was one of the most publicized and best-selling cars in America. It was sporty, attractive, well-built, and smooth-running compared to the Model T, which it replaced in the 1928 model year. Thousands of people were eager to see for themselves that "Henry's made a lady out of Lizzie," and they stormed Ford showrooms when the Model A debuted on December 2, 1927. In less than two weeks there were 400,000 orders, and Henry Ford could not keep up with the demand for his latest "gift" to an increasingly mobile nation. Despite the onset of the Depression, Model A production remained strong at 1,261,053 cars in 1930 but fell to 626,579 cars in 1931, the last year that the Model A was produced. Donald E. Wolff donated this restored 1931 Ford to the Smithsonian in 1974.
In the early 1920s, the plain, utilitarian Ford Model T far outsold other new cars and gave millions of working Americans the advantages of personal mobility. But by the mid-1920s, Ford's market share was shrinking because other automobile manufacturers offered stylish, sophisticated cars at low prices and enticements such as buying on credit. Henry Ford decided to replace the Model T with a new car that would attract as much attention as the "Tin Lizzie" once had. The much-anticipated 1928 Ford Model A was chic and sporty, and it had mechanical features that the Model T lacked: a three-speed, sliding-gear transmission, four-wheel brake system, and hydraulic shock absorbers. Sales were strong, but Ford never again dominated the new-car market as it had at the height of the Model T's popularity; Chevrolet, Plymouth, and other makes proved to be formidable rivals in the 1930s and beyond. In the 1932 model year, Ford replaced the Model A with a new line of cars featuring V-8 engines.
Location
Currently not on view
Object Name
automobile
date made
1931
maker
Ford Motor Company
ID Number
TR*335243
catalog number
335243
accession number
315444
subject
Transportation
See more items in
Work and Industry: Transportation, Road
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
Gift of Donald E. Wolff

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