Rick Madrid NUMMI Hat

New United Motor Manufacturing Incorporated (NUMMI) was an auto manufacturing plant in Fremont, California, that was jointly operated by Toyota and General Motors from 1984 until 2010. GM had operated the plant at Fremont from 1960, where the clashes between management and union workers grew so contentious that the plant closed in 1982. When it reopened as a joint venture between Toyota and GM, Japanese management techniques had been studied and implemented to emphasize collaboration and teamwork between workers and management. The objects collected from NUMMI included donations from Judy Weaver (engineering department secretary) and Rick Madrid (quality control), who submitted winning essays on the concept of teamwork.
Rick Madrid wore this hat with the NUMMI logo as part of his uniform. The hat is adorned with a variety of pins celebrating work projects, special awards, personal flair, or milestones that were achieved during Madrid’s work at the NUMMI plant.
Object Name
United States: California, Fremont
ID Number
accession number
catalog number
American Enterprise
See more items in
Work and Industry: Mechanical and Civil Engineering
American Enterprise
American Enterprise
Data Source
National Museum of American History, Kenneth E. Behring Center
Sewer, Andy; Allison, David; Liebhold, Peter; Davis, Nancy; Franz, Kathleen G.. American Enterprise: A History of Business in America

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