This red, white, and blue cardboard slide chart has logarithmic scales for calculating the cost per ounce or unit of goods selling at prices ranging from ten cents to ten dollars apiece. The cost is given on the envelope, the number of ounces or units on the sliding scale, and the cost per ounce or unit on a scale below on the slide. Windows in the envelope reveal the scales.
The reverse side of the slide has a listing of the calorie content of a single serving of selected common foods and beverages.
A mark on the front reads: Hudson Shopper’s Guide. A mark on the back reads: Hudson Calorie Counter. Other mark there read: Copyright 1969 I. Taxel, Woodmere N.Y., and: Hudson Pulp & Paper corp. (/) 477 Madison Avenue (/) New York, N.Y. 10022. Hudson sold napkins, towels, and bathroom and facial tissue, and urged consumers to compare prices before making purchases.
The I. Taxel mentioned is most probably Irving Taxel, who established Promotional Slideguide in Woodmere, New York, after World War II. His son Nelson Taxel took over the business.
Compare 1988.3078.03.
Reference:
F. Lowery, “Irving Taxel, Helped Found Boca Lodge, B’nai Brith,” Sun Sentinel, July 9, 1994.
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