Minneapolis Charity Worker says Busy Hands Stay Nice. Print advertising. 1942

Box 9, Folder 36
Good condition. Records of a family-owned manufacturing firm, in Minneapolis, Minnesota, best known for kitchenware products including the Bundt Pan and Micro-Go-Round. In 1946, the year he returned from Navy service in the Pacific, H. David (Dave) Dalquist (1918-2005) joined his brother Mark to launch a new manufacturing firm, Plastics for Industry. In 1950, the brothers bought Northland Aluminum Products, a small firm with a line of "Nordic Ware" products including griddles and steak platters. The same year, Dave Dalquist created a cast aluminum, fluted cake pan at the request of two local women, members of the Hadassah organization. Northland Aluminum registered the trademark "Bundt" for the new product and began to sell it to local department stores. During the 1960s, Nordic Ware grew slowly, gradually increasing its product line to include specialty baking and cookware items and stove-top cookware. The company also expanded its production capacity and built its sales and marketing capabilities, including a national network of sales representatives working on commission. Dorothy Dalquist, Dave's wife, played a vital role in the company's growth. Although the Bundt Pan was only one of many Nordic Ware products, it became a national celebrity in 1966 when a Texas woman used it for her prize-winning Tunnel of Fudge Cake in the immensely popular Pillsbury Bake-Off Contest. In response to the spread of microwave technology in the 1970s, Nordic Ware developed many new products including the very successful Micro-Go-Round. David Dalquist , son of Dave Dalquist, succeeded his father as head of the firm in the 1980s.
No Box, No Folder (1942)
Photograph of woman opening refrigerator.
Repository Loc.
Smithsonian Institution, National Museum of American History : Archives Center. P.O. Box 37012, Suite 1100, MRC 601, Constitution Ave., between 12th and 14th Sts., N.W., Washington, D.C. 20013-7012. Call 202-633-3270 for appointment. Fax: 202-786-2453
Procter & Gamble Company
Minneapolis (Minn.)
Physical description
1 item, b&w, 32 x 22.5 cm
Local number
Ivorydata4 700
0207910704 (Scan No.)
Women employees
Hands--Care and hygiene
See more items in
Ivory Soap Advertising Collection 1883-1998
Data Source
Archives Center, National Museum of American History