Fresh Fields Records, 1993-1999

Notes
Whole Foods Market was founded in Austin, Texas, in 1980, as an early experiment in natural foods grocery stores. It bought or merged with several other natural foods stores. Fresh Fields launched its first store in May of 1991 in Rockville, Maryland. It did well and expanded with additional stores opening in 1992 and 1993. It merged with Whole Foods Market in 1996.
Summary
The collection consists of the internal records of the Fresh Fields natural foods supermarket in its first years, before and after the time in which it merged with Whole Foods Market. It includes alphabetized subject files on such topics as advertising strategy, budgeting, promotions, branding, pricing, presentation, launches of new stores, credit card usage, rewards programs, etc.: correspondence; advertisements; memoranda; reports, including annual reports; statistics; financial documents; store magazines; internal company newsletters; press kits and press releases; studies and surveys; and miscellany.
Cite as
Fresh Fields Records, 1993-1999, Archives Center, National Museum of American History
Date
1993
1993-1999
1980-2000
20th century
creator
Fresh Fields
donor
Dobrow, Joe
creator
Whole Foods Market
Place
Maryland
Rockville (Md.)
Texas
Austin (Tex.)
Physical description
4 cu. ft. : 4 boxes
Local number
2016-3013 (NMAH Acc.)
Topic
Branding (Marketing)
Food industry and trade
Grocery trade
Natural foods
Natural foods industry
Data Source
Archives Center - NMAH