Advertising - Overview
Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.
Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.
"Advertising - Overview" showing 13 items.
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Yum Yum Soap [trade card]
- Summary
- Woman looking sideways at viewer in yellow kimono, red sash, white fan. Poem about soap on back. Image also used by: Bell's Buffalo Soap, Spencer & Perkins (Dry Goods)
- Date
- 1880
- 1890
- 19th century
- advertiser
- E.C. Andrews & Co
- Local number
- AC0060-0000146 (AC Scan No.)
- AC0060-0000147 (Scan No.)
- Data Source
- Archives Center - NMAH
Little Mull and Her Pet Major [trade card]
- Summary
- Front of trade card is color drawing of little girl in pink frock and white bonnet looking over a black dog facing left. Girl holds a rose in her hand. Back of trade card (and others by Capital City Tea Co.) has stamped logo. Teas and coffees listed on left and right, standing Asian man in middle holding box of tea in hand and on pole. Man wears hat, Asian garb, long moustache and queue
- Date
- 1900
- 1920
- 19th century
- advertiser
- Capital City Tea Co
- Local number
- AC0060-0000192 (AC Scan No.)
- AC0060.0000193 (AC Scan No.)
- Data Source
- Archives Center - NMAH
Drink O. & O. Tea! [trade card]
- Summary
- Three white girls sitting at small table in left foreground. Japanese woman in multi-colored kimono carrying tea set to table. Set in red, oriental building. Back of trade card has blue text expounding on O. & O. Tea
- Date
- 1890
- 1900
- 19th century
- advertiser
- Oriental & Occidental Tea Company
- Local number
- AC0060-0000196 (AC Scan No.)
- AC0060-0000197 (Scan No.)
- Data Source
- Archives Center - NMAH
C.H. Remer Japan & China Tea Store [trade card]
- Summary
- Two images on front of trade card. Round image on left of man and woman sitting on mat, drinking tea. Underlapping image to right of "Holy Mountain -- Japan", with Western boats floating in sea in foreground. Back of card contains ornate, black text
- Date
- 1880
- 1900
- 19th century
- advertiser
- C.H. Remer
- Local number
- AC0060-0000198 (AC Scan No.)
- AC0060-0000199 (Scan No.)
- Data Source
- Archives Center - NMAH
The Best and the Cheapest [trade card]
- Summary
- Asian man with hand-pull cart being attacked by yellow dog. Fruit is falling out the back
- Date
- 1877
- 19th century
- Stanton advertiser
- J.M. Bufford's Sons
- Local number
- AC0060-0000200 (AC Scan No.)
- Data Source
- Archives Center - NMAH
The Best and the Cheapest [trade card]
- Summary
- Man in red up in tree, avoiding yellow dog. Man in blue running toward dog, smiling
- Date
- 1877
- 19th century
- Stanton advertiser
- J.H. Bufford's Sons
- Local number
- AC0060-0000201 (AC Scan No.)
- Data Source
- Archives Center - NMAH
Yum Yum Uses Corticelli Spool Silk [trade card]
- Summary
- Woman in red kimono, yellow sash, holding blue fan sits on flowering plant. Identified as Yum Yum
- Date
- 1880
- 1900
- 19th century
- advertiser
- Corticelli
- Local number
- AC0060-0000153 (AC Scan No.)
- Data Source
- Archives Center - NMAH
Miss Forster, Miss Ulmar, Miss St. Maur. "Three Little Maids from School" [trade card]
- Summary
- Three women in blue, yellow and red kimonos, bent at waist presenting fans. Characters from the Mikado. Identical image used by Tricora Corsets
- Date
- 1880
- 1900
- 19th century
- advertiser
- McDonald Drug Co
- Local number
- AC0060-0000156 (AC Scan No.)
- AC0060-0000157 (Scan No.)
- Data Source
- Archives Center - NMAH
Mr. F. Federici as "The Mikado" [trade card]
- Summary
- Man in comically tall hat, purple/yellow kimono, holding a fan horizontally in front of him. Trade card used to advertise cigars, similar image used by J & P Coats
- Date
- 1880
- 1900
- 19th century
- advertiser
- Straiton & Storm
- printer
- Giles Lith
- Local number
- AC0060-0000158 (AC Scan No.)
- AC0060-0000159 (Scan No.)
- Data Source
- Archives Center - NMAH
Fragrant and Delicious (once again) [trade card]
- Summary
- Two white women--- one on left wearing blue victorian dress, red hat with flowers, sitting at bamboo table. Woman on right wearing yellow kimono with black leaf design, standing, serving tea to other woman
- Date
- 1890
- 1910
- 19th century
- advertiser
- Central Pacific Tea Co
- Local number
- AC0060-0000194 (AC Scan No.)
- Data Source
- Archives Center - NMAH
