Advertising - Overview
Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.
Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.
"Advertising - Overview" showing 18 items.
Page 1 of 2
Compliments of Shepard, Norwell & Co. [trade card]
- Summary
- Illustration: Woman in multi-colored kimono carrying small boy in white cage. Gold background with pink-budded bush. Text on verso identifies Shepard, Norwell & Co. as a dry goods store on Winter Street , Boston
- Date
- 1880
- 1900
- advertiser
- Shepard, Norwell & Co
- Local number
- AC0060-0000128, AC0060-0000129 (AC Scan No.)
- Data Source
- Archives Center - NMAH
Sweet Home Family Soap is made especially for the Select Family Trade, and is sent on 30 days' trial. [trade card]
- Summary
- Image of a caucasian woman, brown hair, wearing a white, flowered kimono tied with red sash and holding pink, flowered fan. This image was also used by F.O. Fulmer (Boots), Comerford & Daly (Teas & Coffees), and Adams & Westlake Manufacturing Co. (Stoves)
- Date
- 1890
- 1900
- advertiser
- J.D. Larkin & Co
- Local number
- AC0060-0000140 (AC Scan No.)
- AC0060-0000141 (AC Scan No.)
- Data Source
- Archives Center - NMAH
Poppy Oil Soap. The most Healthful and Economical Soap in the World. [trade card]
- Summary
- Caucasian woman, brown hair, wearing light blue kimono with red and yellow designs & sash. Holds multi-colored fan behind head. This image was also used by: Eldredge (sewing machines), Emerson Piano Co., andAdams & Westlake Manufacturing Co (Stoves)
- Date
- 1880
- 1900
- advertiser
- Hoffeld & Co
- Local number
- AC0060-0000143 (AC Scan No.)
- AC0060-0000144 (AC Scan No.)
- Data Source
- Archives Center - NMAH
This Little Maid Buys Her Hosiery at Mabley & Company's Bazaar [trade card]
- Summary
- Caucasian woman, brown hair, back to viewer facing right, wearing yellow kimono, purple sash, holding dark purple fan in right hand. This image also used by: H. Alexander (Boots), Bell's Buffalo Soap, George R. Lyon (Druggist), Holbrook & Taylor (Boots), and Adam & Westlake Manufacturing Co (Stoves)
- Date
- 1880
- 1900
- advertiser
- Mabley & Co
- Local number
- AC0060-0000145 (AC Scan No.)
- Data Source
- Archives Center - NMAH
Clark's Mile-End Trade Mark Spool Cotton 36 [trade card]
- Summary
- Japanese man in blue robe, red undergarment, white pants, holding fan, standing on spool of thread, yelling at small dog
- Date
- 1890
- 1900
- advertiser
- Donaldson Brothers
- Creator
- Thomas Russell & Co
- Local number
- AC0060-0000148 (AC Scan No.)
- AC0060-0000149 (Scan No.)
- Data Source
- Archives Center - NMAH
Beal's Flavoring Extracts are Strictly Pure and of Superior Strength [trade card]
- Summary
- Man kneeling on left, wearing red tunic and blue striped over-jacket. Woman sitting on right wearing white kimono with yellow design. Brown background, screen. Image also used by: Yum Yum Soap, Fleming's Mikado Cologne, Bell's Buffalo Soap, John A. Roberts (Dry Goods), Spencer & Perkins (Dry Goods), Flinn & Breneman (Lamps)
- Date
- 1890
- 1900
- advertiser
- Rockford Chemical Co
- Local number
- AC0060-0000150 (AC Scan No.)
- AC0060-0000151 (AC Scan No.)
- Data Source
- Archives Center - NMAH
Little Mull and Her Pet Major [trade card]
- Summary
- Front of trade card is color drawing of little girl in pink frock and white bonnet looking over a black dog facing left. Girl holds a rose in her hand. Back of trade card (and others by Capital City Tea Co.) has stamped logo. Teas and coffees listed on left and right, standing Asian man in middle holding box of tea in hand and on pole. Man wears hat, Asian garb, long moustache and queue
- Date
- 1900
- 1920
- 19th century
- advertiser
- Capital City Tea Co
- Local number
- AC0060-0000192 (AC Scan No.)
- AC0060.0000193 (AC Scan No.)
- Data Source
- Archives Center - NMAH
Drink O. & O. Tea! [trade card]
- Summary
- Three white girls sitting at small table in left foreground. Japanese woman in multi-colored kimono carrying tea set to table. Set in red, oriental building. Back of trade card has blue text expounding on O. & O. Tea
- Date
- 1890
- 1900
- 19th century
- advertiser
- Oriental & Occidental Tea Company
- Local number
- AC0060-0000196 (AC Scan No.)
- AC0060-0000197 (Scan No.)
- Data Source
- Archives Center - NMAH
C.H. Remer Japan & China Tea Store [trade card]
- Summary
- Two images on front of trade card. Round image on left of man and woman sitting on mat, drinking tea. Underlapping image to right of "Holy Mountain -- Japan", with Western boats floating in sea in foreground. Back of card contains ornate, black text
- Date
- 1880
- 1900
- 19th century
- advertiser
- C.H. Remer
- Local number
- AC0060-0000198 (AC Scan No.)
- AC0060-0000199 (Scan No.)
- Data Source
- Archives Center - NMAH
Letter Press & Lithographic Inks [poster]
- Summary
- Poster album. Poster printed in Orange, gray, green, black and tan. Woman in tan kimono dancing with orange sahs and fan. Woman in lower right corner kneeling, playing with ball. Taken from the Poster Album
- Date
- 1902
- The Ault & Wiborg Co. advertiser
- Frank B. Swick
- Local number
- AC0060-0000135 (AC Scan No.)
- Data Source
- Archives Center - NMAH
