Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.
Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.
"Advertising - Overview" showing 1 items.
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- Jacob A. Dorf was born in Cedar Hill, Missouri. His name was originally Blittersdorf. To Anaconda, Missouri in 1901, where he owned and operated a blacksmith shop. In 1911 he purchased a hardware store in Cuba, Missouri, which he operated for more than 49 years. Throughout his long business career he was an innovative advertiser in the local press and elsewhere, sponsoring a radio program in 1924 which stimulated letters from thirty states and Canada. Dorf was active in community affairs, particularly during the depressed 1930s. In 1933 he led an effort which saved the local bank from failing. He branched into other business lines, including real estate, and once financed the purchase of a better breed of cattle for local farmers.
- Newspaper clippings and correspondence relating to Dorf's activities, particularly in the hardware business. Biographical information and obituaries are included as well as samples of his unusual advertising.
- Cite as
- Jacob Aloysius Dorf Papers, Archives Center, NMAH. Gift of Opal Dorf Haviland
- 20th century
- Dorf, Jacob Aloysius 1879-1965 (blacksmith businessman)
- Haviland, Opal Dorf
- Data Source
- Archives Center - NMAH