Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.
Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.
"Advertising - Overview" showing 1 items.
- Frederick Eugene Ives (1856–1937) was a brilliant man interested in patenting his ideas (the first in 1881), but not so much in licensing them. Ives's first three-color single exposure camera was patented in 1899. Over the next thirty years, Ives patented a variety of cameras and printing processes for color photography. After the Smithsonian hosted a show of Ives's photography company's work in late 1949 or early 1950, Associate Curator Alexander Wedderburn selected five prints for the color photography portion of the Photographic History Collection. This photograph represents the culmination of Ives's long series of patents and work with color photography.
- Currently not on view
- Date made
- Ives Color Processes, Inc.
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- Data Source
- National Museum of American History, Kenneth E. Behring Center