Advertising - Overview
Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.
Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.
"Advertising - Overview" showing 236 items.
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Drawing of Hall Mark Quirk Quality
- Description
- This original artwork in pencil, ink, and wash was created for a printed piece advertising the services of Chicago wood engraver Nicholas J. Quirk about 1900. The design, including a wood block, engraving tools, and a woodpecker as a symbol of the trade, was modified for use as a logo by the Brotherhood of Engravers in 1902.
- The Quirk Collection represents a significant body of work by N. J. Quirk (1863–1940) and his son Nicholas Paul Quirk (1898–1983), together with numerous business cards and specimen sheets from their fellow wood engravers and printing concerns, mostly in the midwestern United States, but also from Canada and Japan. Engraved wood blocks, electrotype plates, photographs, original artwork, proofs, prints, brochures, catalogs and other examples of commercial illustration and wood engraving, plus associated reference material, are included. Subjects represented include portraits (including six Presidents, Joseph Conrad, and Charles Lindbergh), machinery, jewelry, maritime and military work, holiday offerings, and printing trade and union-related items. Most of the 454 catalogued items date from the 1880s up through the 1970s.
- Evidence in the collection suggests that Nicholas J. Quirk worked as superintendent of the wood-engraving department of Henderson-Achert Lithography Company in Cincinnati and had his own business there as Quirk & Co., before moving to Chicago in the 1890s. He had his own business at several Chicago addresses and worked for the Globe Engraving and Electrotype Company and the Hawtin Engraving Company. Around 1900 he styled himself as a "marine illustrator." Nicholas Paul Quirk spent his entire working life in Chicago, first with his father and later at the Zacher Engraving Company, where wood engraver Judith Jaidinger Szesko also worked during the 1960s. Mrs Szesko donated the Quirk Collection to NMAH in 1996.
- Location
- Currently not on view
- Date made
- ca 1900
- graphic artist
- Quirk, Nicholas J.
- ID Number
- 1996.0197.031
- catalog number
- 1996.0197.031
- accession number
- 1996.0197
- Data Source
- National Museum of American History, Kenneth E. Behring Center
"Hamons Court" Neon Sign
- Description
- The Hamons family business exemplifies the culture of roadside communities that sprang up as long-distance automobile travel increased. Carl and Lucille Hamons lived on Carl's mother's farm until the late 1930s, when they moved to the town of Hydro, Oklahoma. In 1941 they used Carl's inheritance to purchase a gasoline station with seven tourist cabins at Provine, a sparsely settled crossroads on Route 66 one mile southwest of Hydro. Neighboring businesses included a Texaco station and the Hill Top Café. Carl drove a truck for a living, and Lucille operated the gas station and cabins. They lived in the second story of the gas station; Lucille prepared breakfast and sandwiches for travelers on a hotplate in the first story. Lucille lived in the gas station until her death in 2000.
- Social interaction in communities like Provine differed greatly from traditional villages. Strangers on the move were brought together briefly in a remote, ephemeral setting. This was a culture of mobility; motor travel was the only reason for Provine's existence. In her autobiography, Lucille describes the isolation of her gas station home, her frequent interaction with travelers on Route 66, and her travel-oriented duties and services in addition to running the gas station and cabins. She helped travelers in financial straits by accepting objects for payment or by purchasing their cars and putting the travelers on a bus. During World War II, when rubber and metal were in short supply, she sold tires and parts stripped from the used cars that she had bought.
- Lucille witnessed the second wave of migration on Route 66 in the early 1940s, when midwesterners sought defense jobs in California, as well as postwar vacation trips and household moves. In recent years, as interest in the historical and cultural aspects of Route 66 has grown, Mrs. Hamons has been celebrated as the "Mother of the Mother Road." Her gas station was placed on the National Register of Historic Places in 1997. Cheryl Hamons Nowka, who was born in the second story of the gas station, created a Lucille Hamons web site in the mid-1990s.
- date made
- 1941
- maker
- Gillingham Sign Company, Weatherford, Oklahoma
- ID Number
- 2001.0327.01
- accession number
- 2001.0327
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Sewing Bird
- Description
- Sewing bird or clamp; Metal, Perhaps silver-plated; velvet-covered cushions atop the bird and on the clamp. Bird measures 3.5433" from beak to tail. Catalog #T15758. Color Transparency #78-1548 shows 24 of the over 500 sewing clamps in the Textile Collection; this clamp is second from the left in the third row down. A sewing bird is a table clamp that supports a bird on its top. The lower body of the bird is stationary while the upper body is hinged, and there is a spring in the tail. When the upper and lower tail ends are pinched together, the beak opens, allowing the edge of a fabric to be placed in it. When the tail is released, the beak closes on the fabric, holding it securely while a sewer pulls it taut for stitching a hem or seam. This bird is marked "Patented Feb. 15, 1853," the date of the first American sewing-bird Letters Patent, which was granted to Charles Waterman of Meridan, Connecticut, for a "feathered bird upon the wing, bearing a burden upon its back." The burden is an emery ball. Before the patent, Waterman was already selling the clamps successfully when an advertisement appeared in the Hartford Times of June 5, 1852, showing two women on opposite sides of a table. The one without a sewing bird is bent over her work in an unhealthy posture, while the woman using a sewing bird is upright, showing the clamp's "health preserving property." According to Waterman's daughter, "he wanted to make sewing a little easier for the ladies." The Waterman bird was produced for well into the 20th century and variations in the design, as well as painted and plated versions, came and went. Catalog #2004.0116.1 is a mid-19th century daguerreotype of a mother and her daughter, the latter holding a sewing bird like this one, with an emery on top of the bird and a pincushion on the front of the clamp below the bird.
- Location
- Currently not on view
- Date made
- 3rd quarter, 19th century
- patent date
- 1853-02-15
- ID Number
- TE*T15758.000
- catalog number
- T15758.000
- accession number
- 299577
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Hope Mutual Fire Insurance Company Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Hope Mutual Fire Insurance Company of St. Louis was active from 1857 until 1901, when it was purchased by the National Fire Insurance Company of Hartford, Connecticut. The shield-shaped fire mark is made of zinc, with an anchor in its center. The mark has a raised rim and raised lettering that reads “HOPE/MUTUAL.”
- Location
- Currently not on view
- date made
- 1857
- maker
- unknown
- ID Number
- 2005.0233.0040
- accession number
- 2005.0233
- catalog number
- 2005.0233.0040
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Philadelphia Contributionship Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark for policies 334 and 335 to Jacob Cooper for four properties, at numbers 118, 120, 122 and 124 on Cuthbert Street in Philadelphia, Pennsylvania in 1755. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist painted red, attached to a varnished shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
- Location
- Currently not on view
- date made
- 1755
- maker
- unknown
- ID Number
- 2005.0233.0344
- accession number
- 2005.0233
- catalog number
- 2005.0233.0344
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Philadelphia Contributionship Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark for policy number 413 to William Bromwich of 102 Arch Street, Philadelphia, Pennsylvania in 1758. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist, attached to a varnished shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
- Location
- Currently not on view
- date made
- 1758
- maker
- unknown
- ID Number
- 2005.0233.0345
- accession number
- 2005.0233
- catalog number
- 2005.0233.0345
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Philadelphia Contributionship Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark for policy number 1029 to Martin Flick of 24 Queen Street, Philadelphia, Pennsylvania in 1765. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist attached to a shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
- Location
- Currently not on view
- date made
- 1765
- maker
- unknown
- ID Number
- 2005.0233.0346
- accession number
- 2005.0233
- catalog number
- 2005.0233.0346
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Philadelphia Contributionship Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark in Philadelphia, Pennsylvania around 1765. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist attached to a shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
- Location
- Currently not on view
- date made
- ca 1765
- maker
- unknown
- ID Number
- 2005.0233.0347
- accession number
- 2005.0233
- catalog number
- 2005.0233.0347
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Philadelphia Contributionship Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark for policy number 1904 to Robert Fulton of 121 South Second Street, Philadelphia, Pennsylvania around 1765. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist attached to a shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752, becoming the first successful fire insurance company in America. Benjamin Franklin was one of its founding members. The Contributionship began as a mutual insurance company and this concept is represented by its “Hand in Hand” fire mark. The Philadelphia Contributionship is still in operation.
- Location
- Currently not on view
- date made
- 1765
- maker
- unknown
- ID Number
- 2005.0233.0348
- accession number
- 2005.0233
- catalog number
- 2005.0233.0348
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Philadelphia Contributionship Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire issued this fire mark in Philadelphia, Pennsylvania around 1760. The fire mark consists of the company’s symbol cast in lead showing four hands clasped at the wrist attached to a shield-shaped wooden backing. The Philadelphia Contributionship was established in 1752 as the first fire insurance company in America, and included Benjamin Franklin as one of its founding members. The Contributionship was a mutual assurance company, represented by its “Hand in Hand” fire mark.
- Location
- Currently not on view
- date made
- 1760
- maker
- unknown
- ID Number
- 2005.0233.0349
- accession number
- 2005.0233
- catalog number
- 2005.0233.0349
- Data Source
- National Museum of American History, Kenneth E. Behring Center