Advertising - Overview
Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.
Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.
"Advertising - Overview" showing 9 items.
- No Image Available
Abrasives industry (series), ca. 1848-1948
- Summary
- Company-related documents (invoices, receipts, correspondence, catalogs, price lists, pamphlets, print advertisements, import/export documents) of approximately 100 distributors and manufacturers of abrasives, covering the years circa 1848-1948. Abrasive products include emery papers and cloth, diamond flint papers, sandpapers, millstones and grindstones. In addition, several folders of periodicals and pamphlets relating to the abrasives industry in general
- Cite as
- Abrasives Industry, Warshaw Collection of Business Americana, Archives Center, National Museum of American History, box X, folder XX, digital file number XXX
- Date
- 1848
- 1948
- ca 1848-1948
- collector
- Warshaw, Isadore d. 1969
- Data Source
- Archives Center - NMAH
- No Image Available
Advertising industry [series], circa 1743-1957
- Summary
- Printed advertisements, cut books, correspondence, invoices and receipts, pamphlets, booklets, notices, articles, stock cuts, illustrations for advertisers, periodicals, registers, directories, price lists for advertising space in newspapers, and books. Most of the material is from advertisers and advertising agencies, with a significant amount of material from companies that manufactured and sold supplies for advertising agencies, as well as organizations representing the advertising profession. The bulk of the series dates from the late 19th and early 20th centuries, with materials created both in the United States and in foreign countries
- Cite as
- Advertising Industry, Warshaw Collection of Business Americana, Archives Center, National Museum of American History, box #, folder ##, digital file ###
- Date
- 1743
- 1957
- circa 1743-1957
- collector
- Warshaw, Isadore d. 1969
- Data Source
- Archives Center - NMAH
- No Image Available
[Du Printemps trade cards, ca. 1890s : sub-series.]
- Summary
- Trade cards for "Grands Magasins du Printemps," the famous Parisian department store. Colorful illustrations on fronts of cards, with sales text on verso. In Dry Goods Box 11, filed alphabetically under "G"
- Cite as
- Warshaw Collection of Business Americana, Archives Center, National Museum of American History
- Date
- 1814
- 1814-1973
- ca 1890s
- 1890-1900
- 1880-1900
- collector
- Warshaw, Isadore d. 1969
- advertiser
- Grands Magasins du Printemps (department store, Paris, France)
- Data Source
- Archives Center - NMAH
- No Image Available
Animated figures [series], circa 1885-1955
- Summary
- Primarily printed advertisements from magazines and correspondence with images of various company trademarks. Includes Reddy Kilowatt; Snap, Crackle, and Pop; Whitman Sampler; Old Dutch Cleanser; Campbell's Soup Kids; Mr. Peanut and Aunt Jemima. The bulk of the material dates from the early 20th century
- Cite as
- Animated Figures, Warshaw Collection of Business Americana, Archives Center, National Museum of American History, box X, folder XX, digital file XXX
- Date
- 1885
- 1955
- circa 1885-1955
- collector
- Warshaw, Isadore d. 1969
- Subject
- Reddy Kilowatt (Cartoon figure)
- Data Source
- Archives Center - NMAH
- No Image Available
Blotters (series), undated
- Summary
- Consists of art advertising blotters used as an advertising medium for various businesses and organizations, including banks, builders, dry cleaners, insurance companies and churches
- Cite as
- Blotters series, Warshaw Collection of Business Americana, Archives Center, National Museum of American History, box ##, folder ###, digital file number ####
- Date
- undated
- collector
- Warshaw, Isadore d. 1969
- Data Source
- Archives Center - NMAH
- No Image Available
Wines (series), 1813-1964 (bulk 1880-1920)
- Summary
- This portion of the Warshaw collection has been processed; however, at this time, a complete finding aid for the materials is not available. The series includes advertisements, advertising cards, catalogs, billheads, handbills, correspondence, illustrations, leaflets, pamphlets, labels, and books. Researchers interested in these materials should consult the survey forms for the collection. Any questions should be directed to the reference archivist or collection specialist
- Cite as
- Wines series, Warshaw Collection of Business Americana, Archives Center, National Museum of American History, box ##, folder ###, digital file number ####
- Date
- 1813
- 1964
- 1813-1964
- bulk 1880-1920
- collector
- Warshaw, Isadore d. 1969
- Data Source
- Archives Center - NMAH
- No Image Available
Men's clothing : stereographs, ca. 1870s
- Summary
- One stereograph used as advertising for six business establishments, listed on the verso, in Martinsburg, W. Va., ranging from druggists to ticket agents
- Cite as
- Warshaw Collection of Business Americana, Archives Center, National Museum of American History
- Date
- 1870
- 1880
- ca 1870s
- 1870-1880
- 1880-1900
- collector
- Warshaw, Isadore d. 1969
- Data Source
- Archives Center - NMAH
- No Image Available
Coney Island (New York) : business ephemera vertical files, ca. 1870-1920
- Summary
- Postcards, guidebooks, brochures, and advertising ephemera on Coney Island as a tourist attraction and recreational area. Includes hotel advertisements, programs for concerts by Patrick Gilmore and John Philip Sousa, railroad timetables, souvenirs, humorous cartoons about swimming, etc
- Date
- 1870
- 1870-1920
- ca 1870-1920
- 1940-1980
- collector
- Warshaw, Isadore d. 1969
- Subject
- Gilmore, P. S (Patrick Sarsfield) 1829-1892
- Sousa, John Philip
- Hotels, taverns, etc Advertising
- Data Source
- Archives Center - NMAH
- No Image Available
Aviation (series), circa 1750-1970
- Summary
- Consists of material from various businesses related to the manufacture, development and design of airplanes and other aircraft. Also contains a substantial amount of material from airlines and companies invovled in manufacturing aeronautical parts and supplies. A small amount of material concerns aerial advertising
- Cite as
- Aviation series, Warshaw Collection of Business Americana, Archives Center, National Museum of American History, box ##, folder ###, digital file number ####
- Date
- 1750
- 1970
- circa 1750-1970
- collector
- Warshaw, Isadore d. 1969
- Data Source
- Archives Center - NMAH