Advertising - Overview
Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.
Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.
"Advertising - Overview" showing 26 items.
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Tums for Acid Indigestion
- Description
- The indications or uses for this product as provided by the manufacturer are: For acid indigestion
- Location
- Currently not on view
- Date made
- ca 1940
- referenced
- Heidt, Horace
- maker
- Lewis-Howe Company
- ID Number
- 1979.0798.334
- accession number
- 1979.0798
- catalog number
- 1979.0798.334
- Data Source
- National Museum of American History, Kenneth E. Behring Center
North St. Louis Mutual Fire Insurance Company Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The North St. Louis Mutual Fire Insurance Company of St. Louis, Missouri issued this zinc fire mark in 1865.The oval fire mark features raised text that reads “NORTH/St. LOUIS/MUTUAL.” The North St. Louis Mutual Fire Insurance Company operated from 1864 to around 1888.
- Location
- Currently not on view
- date made
- 1865
- maker
- unknown
- ID Number
- 2005.0233.0516
- accession number
- 2005.0233
- catalog number
- 2005.0233.0516
- Data Source
- National Museum of American History, Kenneth E. Behring Center
North St. Louis Mutual Fire Insurance Company Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The North St. Louis Mutual Fire Insurance Company of St. Louis, Missouri issued this zinc fire mark in 1865.The oval fire mark features raised text that reads “NORTH/St. LOUIS/MUTUAL” and has been painted red. The North St. Louis Mutual Fire Insurance Company operated from 1864 to around 1888.
- Location
- Currently not on view
- date made
- 1865
- maker
- unknown
- ID Number
- 2005.0233.0517
- accession number
- 2005.0233
- catalog number
- 2005.0233.0517
- Data Source
- National Museum of American History, Kenneth E. Behring Center
South St. Louis Mutual Fire and Marine Insurance Company Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The South St. Louis Mutual Fire and Marine Insurance Company of St. Louis, Missouri issued this zinc fire mark in 1859.The oval fire mark features raised text that reads “SOUTH/St. LOUIS/MUTUAL.” The South St. Louis Mutual Fire and Marine Insurance Company operated from 1859 to around 1878.
- Location
- Currently not on view
- date made
- 1859
- maker
- unknown
- ID Number
- 2005.0233.0518
- accession number
- 2005.0233
- catalog number
- 2005.0233.0518
- Data Source
- National Museum of American History, Kenneth E. Behring Center
South St. Louis Mutual Fire and Marine Insurance Company Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The South St. Louis Mutual Fire and Marine Insurance Company of St. Louis, Missouri issued this zinc fire mark in 1859.The oval fire mark features raised text that reads “SOUTH/St. LOUIS/MUTUAL.” The mark shows remnants of red paint. The South St. Louis Mutual Fire and Marine Insurance Company operated from 1859 to around 1878.
- Location
- Currently not on view
- date made
- 1859
- maker
- unknown
- ID Number
- 2005.0233.0519
- accession number
- 2005.0233
- catalog number
- 2005.0233.0519
- Data Source
- National Museum of American History, Kenneth E. Behring Center
St. Louis Mutual Fire and Marine Insurance Company Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The St. Louis Mutual Fire and Marine Insurance Company issued this zinc fire mark in 1851. The fire mark is in the shape of a banner, and features the raised text “ST. LOUIS/MUTUAL.” There are tabs on either side of the fire mark that are used to hang the mark. The St. Louis Mutual Fire and Marine Insurance Company operated from 1851 until 1901.
- Location
- Currently not on view
- date made
- 1851
- maker
- unknown
- ID Number
- 2005.0233.0520
- accession number
- 2005.0233
- catalog number
- 2005.0233.0520
- Data Source
- National Museum of American History, Kenneth E. Behring Center
St. Louis Mutual Fire and Marine Insurance Company Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The St. Louis Mutual Fire and Marine Insurance Company issued this zinc fire mark in 1851. The fire mark is in the shape of a banner, and features the raised text “ST. LOUIS/MUTUAL.” There are tabs on either side of the fire mark that are used to hang the mark. The St. Louis Mutual Fire and Marine Insurance Company operated from 1851 until 1901.
- Location
- Currently not on view
- date made
- 1851
- maker
- unknown
- ID Number
- 2005.0233.0521
- accession number
- 2005.0233
- catalog number
- 2005.0233.0521
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Laclede Mutual Fire and Marine Insurance Company Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Laclede Mutual Fire and Marine Insurance Company of St. Louis, Missouri issued this tinned sheet iron fire mark in 1859. The oval mark has a raised image of two hands shaking in the center of the mark, with the raised text “LACLEDE/MUTUAL” around the rim. The Laclede Mutual Fire and Marine Insurance Company operated from 1859 until 1903.
- Location
- Currently not on view
- date made
- 1859
- maker
- unknown
- ID Number
- 2005.0233.0522
- accession number
- 2005.0233
- catalog number
- 2005.0233.0522
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Laclede Mutual Fire and Marine Insurance Company Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Laclede Mutual Fire and Marine Insurance Company of St. Louis, Missouri issued this zinc fire mark in 1865. The oval mark has a raised image of two hands shaking in the center of the mark, with the raised text “LACLEDE/MUTUAL” around the rim. The Laclede Mutual Fire and Marine Insurance Company operated from 1859 until 1903.
- Location
- Currently not on view
- date made
- 1865
- maker
- unknown
- ID Number
- 2005.0233.0523
- accession number
- 2005.0233
- catalog number
- 2005.0233.0523
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Laclede Mutual Fire and Marine Insurance Company Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Laclede Mutual Fire and Marine Insurance Company of St. Louis, Missouri issued this zinc fire mark in 1865. The oval mark has a raised image of two hands shaking in the center of the mark, with the raised text “LACLEDE/MUTUAL” around the rim. The fire mark has been painted red. The Laclede Mutual Fire and Marine Insurance Company operated from 1859 until 1903.
- Location
- Currently not on view
- date made
- 1865
- maker
- unknown
- ID Number
- 2005.0233.0524
- accession number
- 2005.0233
- catalog number
- 2005.0233.0524
- Data Source
- National Museum of American History, Kenneth E. Behring Center