Advertising - Overview

Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.
Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.
"Advertising - Overview" showing 44 items.
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Straight’s Shoe Store Advertising Token
- Description (Brief)
- The Scovill Manufacturing Company of Waterbury, Connecticut produced this advertising token around 1863. The Scovill Company was established in 1802 as a button manufacturer and is still in business today. Scovill was an early industrial American innovator, adapting armory manufacturing processes to mass-produce a variety of consumer goods including buttons, daguerreotype mats, medals, coins, and tokens.
- Obverse: Image of a walking elephant wearing shoes. The legend reads: STRAIGHT'S ELEPHANTINE SHOE STORE/ 398 BROADWAY/ 1863.
- Reverse: The legend reads: REDEEMED AT MY SHOE STORE/ 398 BROADWAY ALBANY N.Y.
- Location
- Currently not on view
- maker
- Scovill Manufacturing Company
- ID Number
- 1981.0296.1540
- accession number
- 1981.0296
- catalog number
- 1981.0296.1540
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Leon & Eddie’s Advertising Token
- Description (Brief)
- The Scovill Manufacturing Company of Waterbury, Connecticut produced this advertising token during the first half of the 20th century. Scovill was established in 1802 as a button manufacturer and is still in business today. Scovill was an early industrial American innovator, adapting armory manufacturing processes to mass-produce a variety of consumer goods including buttons, daguerreotype mats, and tokens.
- Obverse: Profiles of Leon and Eddie facing each other. Legend: LEON & EDDIE'S 33 W 52 N.Y.C./ "ALWAYS THE HOTTEST SHOW IN TOWN!"
- Reverse: Hand holding a flaming torch. Legend: CARRYING THE TORCH FOR TRUTH AND JUSTICE/ GOOD LUCK/ LEON & EDDIE'S.
- Location
- Currently not on view
- maker
- Scovill Manufacturing Company
- ID Number
- 1981.0296.1545
- accession number
- 1981.0296
- catalog number
- 1981.0296.1545
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Show Case Manufacturing Company Advertising Token
- Description (Brief)
- The Scovill Manufacturing Company of Waterbury, Connecticut produced this token during the late 19th century. The Scovill Company was established in 1802 as a button manufacturer and is still in business today. Scovill was an early industrial American innovator, adapting armory manufacturing processes to mass-produce a variety of consumer goods including buttons, daguerreotype mats, medals, coins, and tokens.
- Obverse: The legend reads: N.W. SHOW CASE MF'G CO./ 59&61 SO CANAL ST, CHICAGO/ 10C.
- Reverse: The legend reads: RE'D'M'BLE IN SUMS NOT EX'C'D'G PR CT ON PURCHASE/ GOOD FOR 10C IN MDSE.
- Location
- Currently not on view
- maker
- Scovill Manufacturing Company
- ID Number
- 1981.0296.1564
- accession number
- 1981.0296
- catalog number
- 1981.0296.1564
- Data Source
- National Museum of American History, Kenneth E. Behring Center
P.T. Barnum Festival Coin
- Description (Brief)
- The Scovill Manufacturing Company of Waterbury, Connecticut produced this souvenir coin in 1965. The Scovill Company was established in 1802 as a button manufacturer and is still in business today. Scovill was an early industrial American innovator, adapting armory manufacturing processes to mass-produce a variety of consumer goods including buttons, daguerreotype mats, medals, and coins.
- Obverse: Bust of P.T. Barnum facing right.
- Reverse: Image of an eagle. The legend reads: The Annual Barnum Festival/ 1965/ BRIDGEPORT CONNECTICUT YANKEE COIN CLUB/ COIN-O-RAMA
- Location
- Currently not on view
- depicted
- Barnum, P. T.
- maker
- Scovill Manufacturing Company
- ID Number
- 1981.0296.1612
- accession number
- 1981.0296
- catalog number
- 1981.0296.1612
- Data Source
- National Museum of American History, Kenneth E. Behring Center
token
- Description (Brief)
- The Scovill Manufacturing Company of Waterbury, Connecticut produced this token during the early 20th century, after 1928. Scovill was an early industrial American innovator, adapting armory manufacturing processes to mass-produce a variety of consumer goods including buttons, daguerreotype mats, medals, and tokens.
- Obverse: GOOD FOR -10¢- TOWARD PURCHASE OF 2 LARGE (19 OUNCE) or 1 GIANT FAB. CASH VALUE 1/20¢ 99-54053.
- Reverse: TO DEALERS/ OUR SALESMAN WILL REDEEM THIS TOKE FOR 10¢ WHEN CONDITIONS ON REVERSE SIDE HAVE BEEN COMPLIED WITH. CUSTOMER MUST PAY ANY SALES TAX. VOID IF USE IS PROHIBITED, RESTRICTED OR TAXED. COLGATE-PALMOLIVE CO. JERSEY CITY, N.J.
- Location
- Currently not on view
- referenced
- Colgate-Palmolive Company
- maker
- Scovill Manufacturing Company
- ID Number
- 1981.0296.1616
- accession number
- 1981.0296
- catalog number
- 1981.0296.1616
- Data Source
- National Museum of American History, Kenneth E. Behring Center
token
- Description (Brief)
- The Scovill Manufacturing Company of Waterbury, Connecticut produced this advertising token during the second half of the 19th century. Scovill was established in 1802 as a button manufacturer and is still in business today. Scovill was an early industrial American innovator, adapting armory manufacturing processes to mass-produce a variety of consumer goods including buttons, daguerreotype mats, and tokens.
- Obverse: Image of a factory. Legend: THE PIONEER WAGON WORKS OF THE WEST/ ESTABLISHED 1843/ PETER SCHUTTLER CHICAGO.
- Reverse: Image of a wagon. Legend: MFR. OF FARM, FREIGHT, & SPRING WAGONS/ FIRST PREMIUM PARIS 1867 PHILADELPHIA 1876/ SMITH&KEATING, ACTS. KANSAS CITY Mo.
- Location
- Currently not on view
- maker
- Scovill Manufacturing Company
- ID Number
- 1981.0296.1618
- accession number
- 1981.0296
- catalog number
- 1981.0296.1618
- Data Source
- National Museum of American History, Kenneth E. Behring Center
token
- Description (Brief)
- The Scovill Manufacturing Company of Waterbury, Connecticut produced this advertising token during the second half of the 19th century. The Scovill Company was established in 1802 as a button manufacturer and is still in business today. Scovill was an early industrial American innovator, adapting armory manufacturing processes to mass-produce a variety of consumer goods including buttons, daguerreotype mats, medals, coins, and tokens.
- Obverse: Image of a large factory. Legend: THE PIONEER WAGON WORKS OF THE WEST/ ESTABLISHED 1843/ PETER SCHUTTLER CHICAGO.
- Reverse: Image of a wagon. Legend: JOHN J. MAXEY. DENVER , COL./DEALER IN AGRICULTURAL IMPLEMENTS/AGT. FOR THE SHUTTLER WAGON.
- Location
- Currently not on view
- maker
- Scovill Manufacturing Company
- ID Number
- 1981.0296.1620
- accession number
- 1981.0296
- catalog number
- 1981.0296.1620
- Data Source
- National Museum of American History, Kenneth E. Behring Center
token
- Description (Brief)
- The Scovill Manufacturing Company of Waterbury, Connecticut produced this advertising token during the second half of the 19th century. Scovill was established in 1802 as a button manufacturer and is still in business today. Scovill was an early industrial American innovator, adapting armory manufacturing processes to mass-produce various consumer goods including buttons, daguerreotype mats, and tokens.
- Obverse: Image of a wagon. Legend: MFR. OF FARM, FREIGHT, & SPRING WAGONS/ FIRST PREMIUM PARIS 1867 PHILADELPHIA 1876/ THOS C. CARSON ACT. IOWA CITY IA.
- Reverse: Image of a factory. Legend: THE PIONEER WAGON WORKS OF THE WEST/ ESTABLISHED 1843/ PETER SCHUTTLER CHICAGO.
- Location
- Currently not on view
- maker
- Scovill Manufacturing Company
- ID Number
- 1981.0296.1622
- accession number
- 1981.0296
- catalog number
- 1981.0296.1622
- Data Source
- National Museum of American History, Kenneth E. Behring Center
token
- Description (Brief)
- The Scovill Manufacturing Company of Waterbury, Connecticut produced this advertising token during the early 20th century. The Scovill Company was established in 1802 as a button manufacturer and is still in business today. Scovill was an early industrial American innovator, adapting armory manufacturing processes to mass-produce a variety of consumer goods including buttons, daguerreotype mats, medals, coins, and tokens. There are holes in both sides of the token.
- Obverse: Image of Robin Hood drawing his bow. The legend reads: ROBIN HOOD SHOES/ FOR BOYS GIRLS/ A GOLD STANDARD SHOE.
- Reverse: The legend reads: ROBIN HOOD/ PLAY 5 MONEY/ LUCKY COIN.
- Location
- Currently not on view
- maker
- Scovill Manufacturing Company
- ID Number
- 1981.0296.1625
- accession number
- 1981.0296
- catalog number
- 1981.0296.1625
- Data Source
- National Museum of American History, Kenneth E. Behring Center
token
- Description (Brief)
- The Scovill Manufacturing Company of Waterbury, Connecticut produced this advertising token during the second half of the 19th century. The Scovill Company was established in 1802 as a button manufacturer and is still in business today. Scovill was an early industrial American innovator, adapting armory manufacturing processes to mass-produce various consumer goods including buttons, daguerreotype mats, and tokens.
- Obverse: Wagon. Legend: MFR. OF FARM, FREIGHT, & SPRING WAGONS/ FIRST PREMIUM PARIS 1867 PHILADELPHIA 1876/ GEO. A. LOWE. AGT. SALT LAKE CITY.
- Reverse: Image of a factory. Legend: THE PIONEER WAGON WORKS OF THE WEST/ ESTABLISHED 1843/ PETER SCHUTTLER CHICAGO.
- Location
- Currently not on view
- maker
- Scovill Manufacturing Company
- ID Number
- 1981.0296.1626
- accession number
- 1981.0296
- catalog number
- 1981.0296.1626
- Data Source
- National Museum of American History, Kenneth E. Behring Center

