Advertising - Overview
Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.
Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.
"Advertising - Overview" showing 1364 items.
Page 83 of 137
Associated Firemen's Insurance Company Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Associated Firemen's Insurance Company of Baltimore, Maryland issued this fire mark in 1848. The cast iron oval mark has a raised central image of a fireman rushing to a fire blowing a trumpet and holding a burning brand. The Associated Firemen's Insurance Company operated from 1847 until 1899, when it was absorbed and reinsured by the Fidelity Fire Insurance Company of Baltimore.
- Location
- Currently not on view
- date made
- 1848
- maker
- unknown
- ID Number
- 2005.0233.0486
- accession number
- 2005.0233
- catalog number
- 2005.0233.0486
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Associated Firemen's Insurance Company Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Associated Firemen's Insurance Company of Baltimore, Maryland issued this fire mark in 1848. The cast iron oval mark has a raised central image of a fireman rushing to a fire blowing a trumpet and holding a burning brand. The background of the mark has been painted gold, and the fireman and raised border has been painted brown. The Associated Firemen's Insurance Company operated from 1847 until 1899, when it was absorbed and reinsured by the Fidelity Fire Insurance Company of Baltimore.
- Location
- Currently not on view
- date made
- 1848
- maker
- unknown
- ID Number
- 2005.0233.0487
- accession number
- 2005.0233
- catalog number
- 2005.0233.0487
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Firemen's Insurance Company Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Firemen's Insurance Company of Baltimore, Maryland issued this fire mark in 1835. The circular cast iron mark has a raised image of a Philadelphia-style double-deck end stroke engine in the center, with a raised text below that reads “F.I. CO.” The Firemen's Insurance Company was founded in 1825, but folded in 1904 due to the losses suffered in the Great Fire of Baltimore.
- Location
- Currently not on view
- date made
- 1835
- maker
- unknown
- ID Number
- 2005.0233.0488
- accession number
- 2005.0233
- catalog number
- 2005.0233.0488
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Firemen's Insurance Company Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Firemen's Insurance Company of Baltimore, Maryland issued this fire mark in 1835. The circular cast iron mark has a raised image of a Philadelphia-style double-deck end stroke engine in the center, with a raised text below that reads “F.I. CO.” The Firemen's Insurance Company was founded in 1825, but folded in 1904 due to the losses suffered in the Great Fire of Baltimore.
- Location
- Currently not on view
- date made
- 1835
- maker
- unknown
- ID Number
- 2005.0233.0489
- accession number
- 2005.0233
- catalog number
- 2005.0233.0489
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Firemen's Insurance Company Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Firemen's Insurance Company of Baltimore, Maryland issued this fire mark in 1835. The circular cast iron mark has a raised image of a Philadelphia-style double-deck end stroke engine in the center, with a raised text below that reads “F.I. CO.” The Firemen's Insurance Company was founded in 1825, but folded in 1904 due to the losses suffered in the Great Fire of Baltimore.
- Location
- Currently not on view
- date made
- 1835
- maker
- unknown
- ID Number
- 2005.0233.0490
- accession number
- 2005.0233
- catalog number
- 2005.0233.0490
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Firemen's Insurance Company Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Firemen's Insurance Company of Baltimore, Maryland issued this fire mark in 1840. The circular cast iron mark has a raised image of a Philadelphia-style double-deck end stroke engine in the center, with a raised text below that reads “F.I. CO.” The Firemen's Insurance Company was founded in 1825, but folded in 1904 due to the losses suffered in the Great Fire of Baltimore.
- Location
- Currently not on view
- date made
- 1840
- maker
- unknown
- ID Number
- 2005.0233.0491
- accession number
- 2005.0233
- catalog number
- 2005.0233.0491
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Firemen's Insurance Company Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Firemen's Insurance Company of Baltimore, Maryland issued this fire mark in 1840. The circular cast iron mark has a raised image of a Philadelphia-style double-deck end stroke engine in the center, with a raised text below that reads “F.I. CO.” The Firemen's Insurance Company was founded in 1825, but folded in 1904 due to the losses suffered in the Great Fire of Baltimore.
- Location
- Currently not on view
- date made
- 1840
- maker
- unknown
- ID Number
- 2005.0233.0492
- accession number
- 2005.0233
- catalog number
- 2005.0233.0492
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Firemen's Insurance Company Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Firemen's Insurance Company of Baltimore, Maryland issued this fire mark in 1855. The circular cast iron mark has a raised image of a Philadelphia-style double-deck end stroke engine in the center, with a raised text below that reads “F.I. CO.” The Firemen's Insurance Company was founded in 1825, but folded in 1904 due to the losses suffered in the Great Fire of Baltimore.
- Location
- Currently not on view
- date made
- 1855
- maker
- unknown
- ID Number
- 2005.0233.0493
- accession number
- 2005.0233
- catalog number
- 2005.0233.0493
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Firemen's Insurance Company Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Firemen's Insurance Company of Baltimore, Maryland issued this fire mark in 1855. The circular cast iron mark has a raised image of a Philadelphia-style double-deck end stroke engine in the center, with a raised text below that reads “F.I. CO.” The text and parts of the engine have been painted gold, which has chipped at points. The Firemen's Insurance Company was founded in 1825, but folded in 1904 due to the losses suffered in the Great Fire of Baltimore.
- Location
- Currently not on view
- date made
- 1855
- maker
- unknown
- ID Number
- 2005.0233.0494
- accession number
- 2005.0233
- catalog number
- 2005.0233.0494
- Data Source
- National Museum of American History, Kenneth E. Behring Center
Firemen's Insurance Company Fire Mark
- Description (Brief)
- Beginning in the 1750s, some American insurance companies issued metal fire marks to policyholders to signify that their property was insured against fire damage. The fire marks bore the name and/or symbol of the insurer, and some included the customer’s policy number. The company or agent would then affix the mark to the policyholder’s home or business. For owners the mark served as proof of insurance and a deterrent against arson. For insurance companies the mark served as a form of advertising, and alerted volunteer firefighters that the property was insured.
- The Firemen's Insurance Company of Washington and Georgetown issued this fire mark in 1838. The circular cast iron mark has a raised image of a Philadelphia-style double-deck end stroke engine in the center, with a raised text above that reads “Firemen’s/I. Co.” The Firemen's Insurance Company was founded in 1837 in Washington, DC and is presently still in operation under the name Firemen’s Insurance Company of Washington. This mark is similar to that of the Firemen's Insurance Company of Baltimore, Maryland.
- Location
- Currently not on view
- date made
- 1838
- maker
- unknown
- ID Number
- 2005.0233.0495
- accession number
- 2005.0233
- catalog number
- 2005.0233.0495
- Data Source
- National Museum of American History, Kenneth E. Behring Center