Advertising - Overview
Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.
Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.
"Advertising - Overview" showing 55 items.
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Ivory Soap.99 44/100 Per Cent. Pure. [Print advertising.] The Century Magazine. 1911
- Summary
- Caption: "Ivory Soap..99 44/100 PerCent. Pure." Ad discusses Ivory's consistent advertising
- Published May 1911
- Date
- 1911
- Creator
- Procter & Gamble Company
- Local number
- 244560
- Ivorydata4 417
- 0207910407 (Scan No.)
- Data Source
- Archives Center - NMAH
You see, young ladies, the value of a well-made soap... [Print advertising.] Harper's Magazine Advertiser. 1890
- Summary
- Illustration: Women chemists
- Published 1891
- Date
- 1890
- advertiser
- Procter & Gamble Company
- Subject
- Richards, Ellen H (Ellen Henrietta) 1842-1911
- Local number
- Ivorydata4 129
- 0207910119 (Scan No.)
- Data Source
- Archives Center - NMAH
From Our Mail. [Print advertising.] The Century Magazine. 1892
- Summary
- Illustration: Woman chemist at desk
- Published June 1892
- Date
- 1892
- advertiser
- Procter & Gamble Company
- Local number
- Ivorydata4 184
- 0207910174 (Scan No.)
- Data Source
- Archives Center - NMAH
With Ivory--no need to supply more than one soap. [Print advertising.] Hotel Management. 1924
- Summary
- Caption: "With Ivory--no need to supply more than one soap". Bar of Ivory above sink and tub
- Published March 1924
- Date
- 1924
- Creator
- Procter & Gamble Company
- Local number
- 244675
- Ivorydata4 532
- 0207910522 (Scan No.)
- Data Source
- Archives Center - NMAH
Mr. Auto Manufacturer sets a good example. [Print advertising.] Laundry Age. 1925
- Summary
- Caption: "Mr. Auto Manufacturer sets a good example"
- Published March 1925. Glue stains
- Date
- 1925
- Creator
- Procter & Gamble Company
- Local number
- 244685
- Ivorydata4 542
- 0207910532 (Scan No.)
- Data Source
- Archives Center - NMAH
Why do more doctors still recommend Ivory? [Print advertising.] Medical industry publications. 1964
- Summary
- Caption: "Why do more doctors still recommend Ivory?" Bar of Ivory in clear pill capsule
- Published Sept. & Oct. 1964
- Date
- 1964
- Creator
- Procter & Gamble Company
- Local number
- 245393
- Ivorydata4 1250
- 0307910055 (Scan No.)
- Data Source
- Archives Center - NMAH
How much beauty in beauty promises? : [color advertisement]
- Notes
- In Box 15, Folder (1934)
- Summary
- Color advertisement (reproduction of three photographs) of the Gibson family advertising Ivory Soap; photographer unidentified
- Cite as
- Ivory Soap Advertising Collection, Archives Center, National Museum of American History
- Date
- 1934
- advertiser
- Procter & Gamble Company
- Local number
- 0307910206.tif (AC Scan)
- Data Source
- Archives Center - NMAH
Where do pretty models come from? [color advertisement]
- Notes
- In Box 19, Folder (1945)
- Summary
- Color advertisement for Ivory Soap with reproduction of photograph and drawings of June Cox; photographer unidentified
- Cite as
- Ivory Soap Advertising Collection, Archives Center, National Museum of American History
- Date
- 1945
- 1940-1950
- advertiser
- Procter & Gamble Company
- Subject
- Cox, June, 1919-
- Local number
- 0307910311.tif (AC Scan)
- Data Source
- Archives Center - NMAH
Proprietary Articles / Laboratory of Chemistry / Stevens Institute of Technology. [Print advertising.] The Century Magazine. 1883
- Summary
- Text only: Stevens Institute of Technology testimonial
- Date
- 1883
- donor
- Procter & Gamble Company
- author
- Leeds, Albert Ripley 1843-1902
- Creator
- Stevens Institute of Technology
- Local number
- Ivorydata4 37
- 0207910027 (Scan No.)
- Data Source
- Archives Center - NMAH
The makers of the Ivory Soap... [Print advertising.] Harper's Magazine Advertiser. 1886
- Summary
- Illustration: women's chemistry class
- Published August 1888
- Date
- 1886
- donor
- Procter & Gamble Company
- Subject
- Richards, Ellen H (Ellen Henrietta) 1842-1911
- Local number
- Ivorydata4 83
- 0207910073 (Scan No.)
- Data Source
- Archives Center - NMAH
