Advertising - Overview
Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.
Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.
"Advertising - Overview" showing 10 items.
[Stadium seats and advertisements in outfield of baseball field.] [Acetate film photonegative, undated.]
- Cite as
- Scurlock Studio Records, ca. 1905-1994, Archives Center, National Museum of American History
- Date
- 1920
- 1940
- undated
- 1930-1950
- 1930-1940
- photographer
- Scurlock, Addison N. 1883-1964
- Local number
- 618ns0242031pg.tif (AC Scan)
- Freezer box 11, Envelope 3
- Data Source
- Archives Center - NMAH
[Hairlox container] [cellulose acetate photonegative]
- Notes
- BROKEN IMAGE LINK
- Date
- 1940
- 1960
- photographers
- Scurlock Studio (Washington, D.C.)
- Local number
- AC0618.004.0000144.tif (AC Scan)
- Data Source
- Archives Center - NMAH
[Advertisements on baseball field outfield walls, probably Griffith Stadium] [panoramic cellulose acetate photonegative]
- Summary
- Scoreboard with teams names can be seen in the center of the wall
- Cite as
- Scurlock Studio Records, ca. 1905-1994, Archives Center, National Museum of American History
- Date
- 1930
- 1960
- N.d
- 1930-1950
- 1930-1940
- photographer
- Scurlock, Addison N. 1883-1964
- Local number
- 618ns0242027bp.tif (AC Scan)
- Freezer box 11, Envelope 3
- Data Source
- Archives Center - NMAH
[Hairlox container] [cellulose acetate photonegative]
- Date
- 1940
- 1950
- photographers
- Scurlock Studio (Washington, D.C.)
- Local number
- AC0618.004.0000143.tif (AC Scan--too dark)
- Data Source
- Archives Center - NMAH
[View of ballpark, probably Griffith Stadium, outfield with advertisements on wall] [acetate film photonegative from banquet camera, ca. 1934.]
- Notes
- From original negative Box 5893524A
- Summary
- No ink on negative. Defender Safety Base. Advertisements include: Fussell's ice cream, Ruppert's beer, Elite Laundry, Orange Crush, Marlow Coal Co., Hotel Occidental Restaurant, Lifebuoy, Coca-Cola, Middishade Suits, Woodward & Lothrop, Quaker State, Orienta Coffee, Colonial Anthracite, wrestling, for Joe Turner's ticket office, Capital Awning, George A. Fuller Co., People's Drug Stores, WJSV, Eynon Printing Co., Gatch Supply Co., Florsheim Shoes, Capital Garage, Brodt's hats
- Cite as
- Scurlock Studio Recrods, ca. 1905-1994, Archives Center, National Museum of American History
- Date
- 1934
- ca 1934
- 1930-1940
- photographer
- Scurlock, Addison N. 1883-1964
- film manufacturer
- Defender
- Local number
- 618ns0177523bp.tif (AC Scan)
- Freezer box 09, Envelope 2
- Data Source
- Archives Center - NMAH
Health Unit #1 - - Independent Order of St. Luke - - Washington, D.C. [ca. 1930 : cellulose acetate photonegative, banquet camera format]
- Summary
- Posed group of women in white dresses and white nurses hats with crosses on them. Most of the women wear a sash with embroidered inscription, "H. U. I. O. of St. Luke". Woman on far right is holding a young child. Two men stand with them. Group is standing in front of a brick building with drug store shop window to the right. Window shows advertisements for Filt, Raleigh and Tampa cigars. Ink on negative: caption and "Scurlock Photo". No edge imprint
- Cite as
- Scurlock Studio Records, ca. 1905-1994, Archives Center, National Museum of American History
- Date
- 1930
- 1940
- [ca. 1930]
- 1930-1940
- 1930-1950
- photographers
- Scurlock Studio (Washington, D.C.)
- Subject
- Independent Order of St. Luke
- Local number
- Box TBN4
- AC0618.004.0001250.tif (scan number)
- No Scurlock number
- Data Source
- Archives Center - NMAH
Carl Reid [copy negative of an advertising shot for a Dodge car, 1951 : cellulose acetate photonegative]
- Summary
- Copy negative of a young woman in shorts standing in front of a car. Signs above her: "The Jewel of the Low Price Field" and "New 1951 Dodge Oriflow Shock Absorbers". Image is reversed when scanned with normal method. It has been reversed to appear correctly on screen. No ink on negative, no Scurlock number. "Kodak -- Safety 472" edge imprint
- Cite as
- Scurlock Studio Records, ca. 1905-1994, Archives Center, National Museum of American History
- Date
- 1951
- 1950-1960
- Creator
- Scurlock Studio (Washington, D.C.)
- film manufacturer
- Eastman Kodak Co
- Local number
- Box 618.04.96
- AC0618.004.0001070.tif (AC scan number)
- Data Source
- Archives Center - NMAH
[Advertisements and scoreboard on a wall at stadium, probably Griffith Stadium, ca. 1930s : cellulose acetate photonegative, banquet camera format.]
- Summary
- Scoreboard and wall of advertisements for: Brownley's sport fudge, J. Frank Kelly Inc., Elit Laundry; Budweiser and Busch Lager, Brodts Inc., Terminal Ice and Fuel Company, Hav-A-Tampa Cigar, Fussells Ice Cream, Mike Martin's Liniment, Hahn "Florsheim" Shoes, Captial Garage, Majestic Radio, Fairway Fertilizer, The Washington Cadillac Co., "The 'Senators use' Lifebuoy. Protects health - ends 'B.O.'", Washington Times, Parker Bridget Co., Coca-Cola, Hotel Occidental Restaurant, City Cabs, De Moll & Co., Olmsted Grill, Browning & Baines Orienta Brand Coffee, Mayer & Co., Colonial, "This Stadium built by George A. Fuller Company", Wilner & Co., Packard Shoe, National Extra Dry Ginger Ale, Fred Pelzman's Fashion Shop. Ink on negative: "B". No edge imprint. No Scurlock number
- Cite as
- Scurlock Studio Records, ca. 1905-1994, Archives Center, National Museum of American History
- Date
- 1930
- 1940
- Ca. 1930s
- 1930-1940
- photographers
- Scurlock Studio (Washington, D.C.)
- Subject
- Griffith Stadium (Washington, D.C.)
- Washington Senators (Baseball team : 1901-1960)
- Fred Pelzman's Fashion Shop (Washington, D.C.)
- Local number
- TBN9
- 2008-4982 (SI Neg. No.)
- AC0618.004.0001793.tif (AC scan number)
- Data Source
- Archives Center - NMAH
- No Image Available
[View of ballpark, probably Griffith Stadium, outfield with advertisements on wall : acetate film photonegative from banquet camera, ca. 1934.]
- Notes
- From original negative Box 5893524A?
- Summary
- This view shows electric lights in stadium, whereas cat. no. 618.177523 does not. No ink on negative. Defender Safety Base. Advertisements include: Fussell's ice cream, Ruppert's beer, Elite Laundry, Orange Crush, Marlow Coal Co., Hotel Occidental Restaurant, Lifebuoy, Coca-Cola, Middishade Suits, Woodward & Lothrop, Quaker State, Orienta Coffee, Colonial Anthracite, wrestling, for Joe Turner's ticket office, Capital Awning, George A. Fuller Co., People's Drug Stores, WJSV, Eynon Printing Co., Gatch Supply Co., Florsheim Shoes, Capital Garage, Brodt's hats
- Cite as
- Scurlock Studio Records, ca. 1905-1994, Archives Center, National Museum of American History
- Date
- 1934
- ca 1934
- 1930-1940
- photographer
- Scurlock, Addison N. 1883-1964
- film manufacturer
- Defender
- Local number
- Freezer box 09, Envelope 2
- Scan required
- Data Source
- Archives Center - NMAH
- No Image Available
Men & Women: Costume and Gender TV Commercials Collection, 1988-1989
- Summary
- A collection of television advertisements, used in the research for and in some cases, in the exhibition "Men and Women: A History of Costume, Gender and Power". Both U-Matic and VHS video formats are included
- Cite as
- Men & Women: Costume and Gender TV Commercials Collection, 1988-1989, Archives Center, National Museum of American History
- Date
- 1988
- 1988-1989
- 1980-1990
- creator
- National Museum of American History (U.S.)
- Subject
- Men and Women: A History of Costume, Gender and Power (Exhibition) (1989: Washington, D.C.)
- Local number
- 2002.3095 (NMAH Acc.)
- Data Source
- Archives Center - NMAH
