Advertising - Overview
Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.
Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.
"Advertising - Overview" showing 27 items.
Page 1 of 3
Beal's Flavoring Extracts are Strictly Pure and of Superior Strength [trade card]
- Summary
- Man kneeling on left, wearing red tunic and blue striped over-jacket. Woman sitting on right wearing white kimono with yellow design. Brown background, screen. Image also used by: Yum Yum Soap, Fleming's Mikado Cologne, Bell's Buffalo Soap, John A. Roberts (Dry Goods), Spencer & Perkins (Dry Goods), Flinn & Breneman (Lamps)
- Date
- 1890
- 1900
- advertiser
- Rockford Chemical Co
- Local number
- AC0060-0000150 (AC Scan No.)
- AC0060-0000151 (AC Scan No.)
- Data Source
- Archives Center - NMAH
Getting to the Heart of this Valentine Question-- [Print advertising.]
- Summary
- Caption: "Getting to the Heart of this Valentine Question--". 5 actresses endorse Lux soap
- Creator
- Lever Brothers Company
- Subject
- Van Cleve, Edith
- Booth, Shirley
- Brooks, Phyllis, 1914-
- Barrie, Gracie
- Moore, Dennie, 1907-
- Local number
- 245278
- Ivorydata4 1135
- 03061103 (Scan No.)
- Data Source
- Archives Center - NMAH
Film Stars Find New Beauty Secret. [Print advertising.]
- Summary
- Caption: "Film Stars Find New Beauty Secret". Five women movie stars endorrse Sempre Giovine soap
- Ad is wrinkled, piece torn from bottom
- Creator
- Stanley, Marietta, Company
- Subject
- O'Neil, Peggy
- Fuller, Mary
- Stonehouse, Ruth, 1893-1941
- Snow, Marguerite, 1889-1958
- Williams, Kathlyn, 1888-1960
- Local number
- 245217
- Ivorydata4 1074
- 0300600238 (Scan No.)
- Data Source
- Archives Center - NMAH
Programme Notes. [Print advertising.]
- Summary
- 6 actresses (portraits shown) endorse Lux Toilet Soap
- Date
- 1920
- 1930
- advertiser
- Lever Brothers Company
- Subject
- Wallace, Beryl
- Adams, Margaret
- Powell, Eleanor, 1912-1982
- Venuta, Benay
- Knight, June, 1913-1987
- Allen, Vera
- Local number
- Ivorydata4 1133
- 03061101 (Scan No.)
- Data Source
- Archives Center - NMAH
The most Beautiful Clothes in the world are kept like new with Lux. [Print advertising.]
- Summary
- Text with four images with references to Warner Brothers movies and New York theater. Caption: "The most Beautiful Clothes in the world are kept like new with Lux--"
- Date
- 1920
- 1930
- advertiser
- Lever Brothers Company
- Subject
- Miller, Marilyn, 1898-1936
- Barrymore, John, 1882-1942
- Local number
- Ivorydata4 1136
- 03061104 (Scan No.)
- Data Source
- Archives Center - NMAH
Hats In The Air-- [Print advertising.]
- Summary
- Caption: "Hats In The Air--". Gladys Cooper endorses Lux soap
- Creator
- Lever Brothers Company
- Subject
- Cooper, Gladys, 1888-
- Local number
- 245282
- Ivorydata4 1139
- 03061107 (Scan No.)
- Data Source
- Archives Center - NMAH
If you'd like to have a "second look" complexion. [Print advertising.]
- Summary
- Caption: "If you'd like to have a "second look" complexion". For Lux soap
- Creator
- Lever Brothers Company
- Subject
- De Carlo, Yvonne
- Local number
- 245284
- Ivorydata4 1141
- 03061109 (Scan No.)
- Data Source
- Archives Center - NMAH
Hearts and Flowers go to the girl with Lovely Skin.. [Print advertising.]
- Summary
- Caption: "Hearts and Flowers go to the girl with Lovely Skin...". For Lux soap
- Creator
- Lever Brothers Company
- Subject
- Luce, Claire
- Farmer, Frances, 1913-1970
- Local number
- 245285
- Ivorydata4 1142
- 03061110 (Scan No.)
- Data Source
- Archives Center - NMAH
Girls with sweet fragrant skin win out. [Print advertising.] Woman's Home Companion
- Summary
- Caption: ""Girls with sweet fragrant skin win out."" For Lux soap
- Creator
- Lever Brothers Company
- Subject
- Hayworth, Rita 1918-1987
- Local number
- 245287
- Ivorydata4 1144
- 03061112 (Scan No.)
- Data Source
- Archives Center - NMAH
[Every Girl Should Have The Charm of Sweet, Fragrant Skin!] [Print advertising.]
- Summary
- Caption: "Every Girl Shoud Have The Charm of Sweet, Fragrant Skin!..." For Lux soap
- Creator
- Lever Brothers Company
- Subject
- Hayworth, Rita 1918-1987
- Local number
- 245288
- Ivorydata4 1145
- 03061113 (Scan No.)
- Data Source
- Archives Center - NMAH
