Advertising - Overview
Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.
Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.
"Advertising - Overview" showing 490 items.
Page 1 of 49
Seven Sutherland Sisters' Hair Grower [black and white advertisement]
- Notes
- In Hair, Box 2
- Summary
- Photographer unidentified
- Cite as
- Warshaw Collection of Business Americana, Archives Center, National Museum of American History
- Date
- 1880
- 1900
- [ca. 1880-1900]
- 1880-1990
- Local number
- 0300600352.tif (AC Scan)
- Data Source
- Archives Center - NMAH
- No Image Available
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, ca. 1897-1979
- Summary
- Approx. 2000 magazine tear sheets of advertisements containing celebrity endorsements. The five categories of celebrities are: (1) performing arts; (2) politics and business; (3) sports; (4) society / fashion / royalty; and (5) writers / musicians / artists / singers
- Cite as
- The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History
- Date
- 1897
- 1979
- ca 1897-1979
- 20th century
- collector
- Baden, Gary
- Baden, Sandra
- Local number
- 1997.3144 (NMAH Acc.)
- Data Source
- Archives Center - NMAH
A National Beverage / Uncle Sam Drinks Hires Rootbeer, [black & white advertisement; tear sheet]
- Summary
- A map of the United States tipped at an angle to look like the profile of Uncle Sam drinking a glass of rootbeer
- Cite as
- N. W. Ayer Advertising Agency Records, Archives Center, National Museum of American History, Smithsonian Institution
- Date
- 1902
- 1900-1910
- advertiser
- Charles E. Hires Company
- Local number
- AC0059-0000014 (AC Scan)
- Data Source
- Archives Center - NMAH
Cream of Wheat "Oh, for a New Animal!" [black & white advertisement; tear sheet]
- Summary
- Text says "One doesn't tire of delicious Cream of Wheat ...."
- Cite as
- N. W. Ayer Advertising Agency Records, Archives Center, National Museum of American History, Smithsonian Institution
- Date
- 1900
- 1910
- Circa 1900
- 1910-1920
- advertiser
- Cream of Wheat Co
- Local number
- AC0059-0000126 (AC Scan)
- Data Source
- Archives Center - NMAH
Cream of Wheat / The first thing in the morning and the last thing at night [black & white advertisement; tear sheet]
- Summary
- Illustration of young girl sitting in bed drawing the Cream of Wheat logo in the frost on the window
- Cite as
- N. W. Ayer Advertising Agency Records, Archives Center, National Museum of American History, Smithsonian Institution
- Date
- 1902
- 1910-1920
- advertiser
- Cream of Wheat Co
- Local number
- AC0059-0000127 (AC Scan)
- Data Source
- Archives Center - NMAH
To Market, To Market, To buy Cream of Wheat ... [color advertisement; tear sheet]
- Summary
- Illustration of young couple skipping down the street
- Cite as
- N. W. Ayer Advertising Agency Records, Archives Center, National Museum of American History, Smithsonian Institution
- Date
- 1902
- 1900-1910
- advertiser
- Cream of Wheat Co
- Local number
- AC0059-0000128 (AC Scan)
- Data Source
- Archives Center - NMAH
Cream of Wheat / Strong Bodies [black & white advertisement; tear sheet]
- Summary
- Illustration of young girl at the table with her hands wrapped around a steaming bowl of cereal
- Cite as
- N. W. Ayer Advertising Agency Records, Archives Center, National Museum of American History, Smithsonian Institution
- Date
- 1900
- 1910
- Circa 1900
- 1900-1910
- advertiser
- Cream of Wheat Co
- Local number
- AC0059-0000129 (AC Scan)
- Data Source
- Archives Center - NMAH
Cream of Wheat / Little Miss Muffet, sat on a tuffet, ... [color advertisement; tear sheet]
- Summary
- Illustration of young girl at a table being served a steaming bowl of cereal
- Cite as
- N. W. Ayer Advertising Agency Records, Archives Center, National Museum of American History, Smithsonian Institution
- Date
- 1902
- 1900-1910
- advertiser
- Cream of Wheat Co
- Local number
- AC0059-0000130 (AC Scan)
- Data Source
- Archives Center - NMAH
Quaker Oats Children [black & white advertisement; tear sheet]
- Summary
- Illustration of young children holding up bowls to the Quaker Oats man
- Cite as
- N. W. Ayer Advertising Agency Records, Archives Center, National Museum of American History, Smithsonian Institution
- Date
- 1890
- 1910
- Circa 1900
- 1900-1910
- advertiser
- Quaker Oats Company
- Local number
- AC0059-0000131 (AC Scan)
- Data Source
- Archives Center - NMAH
In Every Walk of Life [black & white advertisement; tear sheet]
- Summary
- Illustration of boy walking to school and a business man on the street
- Cite as
- N. W. Ayer Advertising Agency Records, Archives Center, National Museum of American History, Smithsonian Institution
- Date
- 1900
- 1910
- Circa 1900
- 1900-1910
- advertiser
- Mapl-Flake Hygenic Pure Food Company
- Local number
- AC0059-0000132 (AC Scan)
- Data Source
- Archives Center - NMAH
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