Advertising - Overview
Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.
Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.
"Advertising - Overview" showing 1364 items.
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- No Image Available
Hurricane Clean-up Sign
- Description
- No sooner had Katrina departed New Orleans in August 2005 than waves of hurricane clean-up signs went up in neighborhoods hard-hit by the storm, offering house-gutting services, mold removal, drywall replacement, and even building removal. The work was hazardous, involving the mucking out of homes and the handling of mountains of demolition debris and sodden household belongings. Many homeowners undertook their own clean-up, but much was performed by immigrant laborers attracted to the region by the promise of hard work and good wages.
- The scrubbing away of the tell-tale oily high-water mark was one of the most visible challenges of the clean-up effort. Some property owners regarded this mark as a badge of survival and protect it as evidence of what they endured in 2005. Most, however, opted for the cleansing away of this stain, a bitter reminder of the terrible tide that rose in New Orleans when the levees fell.
- Location
- Currently not on view
- Associated Date
- 2005-08-2005-09
- ID Number
- 2006.3059.11
- catalog number
- 2006.3059.11
- nonaccession number
- 2006.3059
- Data Source
- National Museum of American History, Kenneth E. Behring Center
- No Image Available
The Federal Express Advertising History Collection, 1972-1988
- Notes
- In 1971, Fred Smith of Memphis created the Federal Express Corporation, an overnight air freight delivery system. A fleet of airplanes would fly packages from across the nation each evening to a center in Memphis, where the packages would be unloaded, sorted, and re-loaded onto other planes for travel to the final destination. In 1981, the corporation achieved a revenue of one billion dollars
- The core of the collection is a series of interviews conducted 1987-1988 by Dr. Scott Ellsworth. 25 persons associated with Federal Express advertising were interviewed, producing approx. 32 hours of taped materials. Interviews conducted primarily in Memphis, New York, Chicago, and on location at the filming of a commercial in Hollywood
- Summary
- Includes interviews with persons involved in Federal Express advertising, related documents, advertisements for paper and electronic media (especially television commercials), storyboards, clippings, posters, etc. Topics addressed in taped interviews are the use of research data, the position of advertising in overall marketing strategy, and the nature of the creative process in producing effective advertising images in various media
- Interviews include Federal Express executives and marketing staff, graphic artists, advertising copywriters, and other personnel from the Ally & Gargano and Fallon McElligott advertising agencies; also filmmaker Joseph Sedelmaier and actor John Moschitta, Jr. ("the fast-talking man")
- Cite as
- The Federal Express Advertising History Collection, 1972-1988, Archives Center, National Museum of American History
- Date
- 1972
- 1972-1988
- 1970-1990
- collector
- Archives Center, NMAH, SI
- interviewee
- Williams, Carl
- Smith, Fred
- Altenburg, Nancy
- Sedelmaier, Joe filmmaker
- Kelly, Patrick
- Ally, Carl
- Presley, Carol
- Gargano, Amil
- Moschitta, John actor
- Miller, William B
- Tesch, Mike
- Burnham, Patrick
- Frazier, Sharon
- Oliver, Tom
- interviewer
- Ellsworth, Scott Dr
- creator
- Federal Express Corporation
- advertising agency
- Ally & Gargano, Inc.
- creator
- Fallon McElligott Advertising Agency
- Data Source
- Archives Center - NMAH
- No Image Available
Chickering & Sons Piano Company Collection, 1864-1985
- Notes
- Jonas Chickering founded Chickering & Sons Piano Company of Boston in April 1823. When he was 28, his partner of three years, James Stewart, left the company to the sole ownership of Chickering. In 1830, Chickering found another partner, Captain John McKay, and they turned a small,prosperous manufactory into a larger, faster, and more prosperous one. The Chickering name still stands for fine quality under the production of The Wurlitzer Company, which acquired the Chickering Company in 1985
- Summary
- 48 volumes of Chickering & Sons Piano Company records, correspondence from November 8, 1985 to June 30, 1987, related to the collection, all copied to 35mm microfilm. Also includes publications of the history of the company, sales literature, photographs, newspapers with articles relating to the company, advertising, and management forms and materials, 1864-1985
- Cite as
- Chickering & Sons Piano Company Collection, 1864-1985, Archives Center, National Museum of American History
- Date
- 1864
- 1864-1985
- 1860-1990
- author
- Chickering, Jonas 1798-1853
- collector
- Musical History, Division of (NMAH, SI)
- Subject
- McKay, John Captain
- Stewart, James
- Chickering & Sons Piano Company
- Wurlitzer Company
- Data Source
- Archives Center - NMAH
- No Image Available
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History 1904-1989
- Notes
- This collection is the result of a year-long study of advertising of Campbell's "Red and White" Soups, supported in part by a grant from the Campbell Soup Company. Thirty-one oral history interviews were conducted by Dr. Barbara Griffith for the project, and a variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that provides documentation, in print and electronic media, of the history and development of advertising for Campbell's Red and White Soups in the decades following World War II
- Summary
- Includes oral history interviews; print, radio and television commercials; promotional items, company publications, market research
- Cite as
- Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History
- Date
- 1904
- 1904-1989
- 20th century
- 1980-1990
- creator
- Archives Center, NMAH, SI
- interviewee
- Haber, Bernie
- Mercer, Richard
- Murphy, W.B
- Bair, Dean
- Bergin, John F
- Shaub, Harold
- Meyers, Peter H
- Coulson, Zoe
- Jones, Caroline Robinson (advertising executive) 1941-2001
- Gearon, Dan
- Adams, Anthony
- Weir, Chris
- Rombach, Scott
- McGovern, R. Gordon
- Prior, Joseph
- Goerke, Donald E
- White, Richard
- Baum, Herbert M
- Rindlaub, Jean
- Cronin, Betty
- Mulcahy, Paul
- Welsh, Dick
- McNutt, James
- Jordan, James
- Conill, Rafael
- Conlon, Robert
- Conill, Alicia
- Meehan, Vincenta
- Norris, E. E
- Holmes, Martha
- Norris, Alice
- interviewer
- Griffith, Barbara S. Dr
- creator
- Campbell Soup Company
- Subject
- Backer Spiel Vogel Bates?
- Connill Advertising
- advertising agency
- Batten, Barton, Durstine, and Osborn
- Local number
- 1990.3037 (NMAH Acc.)
- Data Source
- Archives Center - NMAH
- No Image Available
Stores : stereographs, ca. 1870-1930
- Summary
- Incl. interior of the Oriental Tea Co. store, Boston, by W.H. Getchell; Weston & Hill Dry Goods (photog. unident.); 103 views of Sears, Roebuck & Co. (1 complete boxed set of fifty views with original box (box in poor condition) and 1 another nearly complete set from the series "A Trip through Sears & Roebuck & Co.", all halftone photomechanical reproductions); interior, Thayer & Lamberton's Drug Store, Saratoga, N.Y.; A. T. Stewart's Retail Store and Grace Church, New York City; and an unidentified street showing a hardware store
- Cite as
- Warshaw Collection of Business Americana, Archives Center, National Museum of American History
- Date
- 1870
- 1930
- ca 1870-1930
- 1870-1930
- 1880-1900
- photographer
- Getchell, W.H
- Subject
- Sears, Roebuck and Company
- Oriental Tea Co
- Data Source
- Archives Center - NMAH
- No Image Available
Kraft Television Theatre Oral History Project, 1947-1992
- Notes
- The Kraft Television Theatre Oral History Project is the result of a year-long study undertaken by the Center for Advertising History. The objective of the project was to create a collection that provides documentation, in the form of oral history interviews, of the history and development of Kraft Television Theater, especially the relationship between advertising and the origins of commercial sponsorship in the early days of television programming. Interviews were conducted for the Archives Center by Tom Wiener in 1992
- Summary
- Oral history interviews with fourteen former Kraft and J. Walter Thompson executives chart the evolution of Kraft's approach to television, from its pioneering efforts in the medium's infancy to the search to maintain identity in an increasingly competitive and fragmented media landscape. Casting, directing, and production of the live dramas and the commercials are discussed at length. Kraft's philosophy of advertising, its relationship with J. Walter Thompson advertising agency and NBC, and consumer outreach are also featured
- The persons interviewed are: Jim Blocki, Ed Herlihy, George Roy Hill, Fran Holland, Fielder Cook, Marion Dougherty, Farlan Myers, Tad Jeffrey, Richard Courtice, Chester Green, Lee Pratt, Al Durante, Dorothy Holland, and Bob Powell
- Cite as
- Kraft Television Theatre Oral History Project, 1947-1992, Archives Center, National Museum of American History
- Date
- 1947
- 1947-1992
- donor
- Kraft General Foods, Inc
- interviewee
- Blocki, Jim
- Herlihy, Ed
- Hill, George Roy
- Holland, Fran
- Cook, Fielder
- Dougherty, Marion
- Myers, Farlan
- Jeffrey, Tad
- Courtice, Richard
- Green, Chester
- Pratt, Lee
- Durante, Al
- Holland, Dorothy
- Powell, Bob
- interviewer
- Wiener, Tom
- Subject
- National Broadcasting Company, Inc
- Thompson, J. Walter (advertising agency)
- Data Source
- Archives Center - NMAH
- No Image Available
Fred/Alan MTV Network Advertising Collection, 1981-1992
- Summary
- Advertsing and promotional materials primarily created by the Fred/Alan Advertising Agency, 1981-1992, for the MTV Network. Also advertising and promotional materials for Nickelodeon, Nick at Nite, VH-1 and Ha! Comedy Networks
- Cite as
- Fred/Alan MTV Network Collection, 1981-1982, Archives Center, National Museum of American History
- Date
- 1981
- 1981-1992
- 1980-2000
- creator
- Fred/Alan, Inc
- donor
- Seibert, Fred
- creator
- Goodman, Alan
- MTV Network
- Nickelodeon
- VH-1
- Ha! Comedy Network
- Local number
- 1992.3152 (NMAH Acc.)
- Data Source
- Archives Center - NMAH
- No Image Available
Magnolia Balm [print advertisement, ca. 1900]
- Notes
- Forms part of the Cosmetics section of the Warshaw Collection of Business Americana
- Summary
- Advertisement showing a woman in bathing costume sitting on a raft, with caption: "When the Sun's Rays Blaze." Text suggests use "For sunburn, tan, roughened and chapped skin / A face powder in liquid form."
- Date
- 1900
- ca 1900
- 1890-1900
- 1900-1910
- advertiser
- Lyon Mfg. Co
- Local number
- 91-11790 (OPPS Neg.)
- Data Source
- Archives Center - NMAH
- No Image Available
DFS Ad Agency Falstaff Beer Advertisements, 1945-1946
- Notes
- DFS is a New York-based advertising agency organized in 1923. It was merged into the Saatchi & Saatchi advertising agency in 1987. The Falstaff Brewing Corporation originated in 1917 as the Griesedieck Beverage Company, and was purchased by the General Brewing Company in 1977
- Summary
- Scrapbook of proofsheets and photo proofs from DFS's advertising campaign for Falstaff beer (Falstaff Brewing Corporation, client), 1945-1946. The advertisements center on three patriotic themes: (1) a salute to "The Men Who Keep Faith with America," depicting men at work (and some women, as newspaper staff) in occupations which contributed to the war effort, with explanatory text; (2) returning veterans, shown in social settings; and (3) tie-ins with the "Falstaff Show" on radio, showing people in sports and recreational activities
- Cite as
- DFS Ad Agency Falstaff Beer Advertisements, 1945-1946, Archives Center, National Museum of American History
- Date
- 1945
- 1945-1946
- 1940-1950
- 20th century
- creator
- Dancer Fitzgerald Sample
- Subject
- Falstaff Brewing Corporation
- Local number
- 1989.3050 (NMAH Acc.)
- Data Source
- Archives Center - NMAH
- No Image Available
Ming-Ju Sun Garfinckel's Fashion Drawings, 1972-2002
- Notes
- Fashion illustrator for Garfinckel's Department Store from 1972-2002. She signed her drawings with the name Amie Ambrose
- Summary
- Fashion drawings created by Ming-Ju Sun for Garfinckel's Department Store newspaper advertisements, tear sheets of the newspaper advertisements, Garfinckel's catalogs and advertisements which Ming-Ju Sun photographed
- Cite as
- Ming-Ju Sun Garfinckel's Fashion Drawings, 1972-1979, Archives Center, National Museum of American History
- Date
- 1972
- 1972-2002
- 1970-2010
- 20th century
- donor
- Sun, Ming-ju
- artist
- Ambrose, Amie
- Subject
- Garfinckel's (Department store)
- Local number
- 2005.3072 (NMAH Acc.)
- Data Source
- Archives Center - NMAH