Advertising - Overview
Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.
Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.
"Advertising - Overview" showing 1373 items.
Page 118 of 138
- No Image Available
[Trade catalogs from National Canners Association]
- Date
- 1900s
- Company Name
- National Canners Association
- Record ID
- SILNMAHTL_32839
- Data source
- Smithsonian Institution Libraries
- No Image Available
[Trade catalogs from Needlecraft Magazine]
- Date
- 1900s
- Company Name
- Needlecraft Magazine
- Record ID
- SILNMAHTL_33220
- Data source
- Smithsonian Institution Libraries
- No Image Available
[Trade catalogs from Nortz & Co.]
- Date
- 1900s
- Company Name
- Nortz & Co.
- Record ID
- SILNMAHTL_33486
- Data source
- Smithsonian Institution Libraries
- No Image Available
[Trade catalogs from Price & Lee Co. of New Jersey Inc.]
- Date
- 1900s
- Company Name
- Price & Lee Co. of New Jersey Inc.
- Record ID
- SILNMAHTL_33730
- Data source
- Smithsonian Institution Libraries
- No Image Available
[Trade catalogs from Pictoral Advertising]
- Date
- 1900s
- Company Name
- Pictoral Advertising
- Record ID
- SILNMAHTL_34179
- Data source
- Smithsonian Institution Libraries
- No Image Available
[Trade catalogs from Young & Rubicam]
- Date
- 1900s
- Company Name
- Young & Rubicam
- Related companies
- Y & R ; Y. & R.
- Record ID
- SILNMAHTL_34460
- Data source
- Smithsonian Institution Libraries
- No Image Available
[Trade catalogs from Hospital Corp. of America]
- Date
- 1900s
- Company Name
- Hospital Corp. of America
- Record ID
- SILNMAHTL_36384
- Data source
- Smithsonian Institution Libraries
- No Image Available
Hurricane Clean-up Sign
- Description
- No sooner had Katrina departed New Orleans in August 2005 than waves of hurricane clean-up signs went up in neighborhoods hard-hit by the storm, offering house-gutting services, mold removal, drywall replacement, and even building removal. The work was hazardous, involving the mucking out of homes and the handling of mountains of demolition debris and sodden household belongings. Many homeowners undertook their own clean-up, but much was performed by immigrant laborers attracted to the region by the promise of hard work and good wages.
- The scrubbing away of the tell-tale oily high-water mark was one of the most visible challenges of the clean-up effort. Some property owners regarded this mark as a badge of survival and protect it as evidence of what they endured in 2005. Most, however, opted for the cleansing away of this stain, a bitter reminder of the terrible tide that rose in New Orleans when the levees fell.
- Location
- Currently not on view
- Associated Date
- 2005-08-2005-09
- ID Number
- 2006.3059.11
- catalog number
- 2006.3059.11
- nonaccession number
- 2006.3059
- Data Source
- National Museum of American History, Kenneth E. Behring Center
- No Image Available
The Federal Express Advertising History Collection, 1972-1988
- Notes
- In 1971, Fred Smith of Memphis created the Federal Express Corporation, an overnight air freight delivery system. A fleet of airplanes would fly packages from across the nation each evening to a center in Memphis, where the packages would be unloaded, sorted, and re-loaded onto other planes for travel to the final destination. In 1981, the corporation achieved a revenue of one billion dollars
- The core of the collection is a series of interviews conducted 1987-1988 by Dr. Scott Ellsworth. 25 persons associated with Federal Express advertising were interviewed, producing approx. 32 hours of taped materials. Interviews conducted primarily in Memphis, New York, Chicago, and on location at the filming of a commercial in Hollywood
- Summary
- Includes interviews with persons involved in Federal Express advertising, related documents, advertisements for paper and electronic media (especially television commercials), storyboards, clippings, posters, etc. Topics addressed in taped interviews are the use of research data, the position of advertising in overall marketing strategy, and the nature of the creative process in producing effective advertising images in various media
- Interviews include Federal Express executives and marketing staff, graphic artists, advertising copywriters, and other personnel from the Ally & Gargano and Fallon McElligott advertising agencies; also filmmaker Joseph Sedelmaier and actor John Moschitta, Jr. ("the fast-talking man")
- Cite as
- The Federal Express Advertising History Collection, 1972-1988, Archives Center, National Museum of American History
- Date
- 1972
- 1972-1988
- 1970-1990
- collector
- Archives Center, NMAH, SI
- interviewee
- Williams, Carl
- Smith, Fred
- Altenburg, Nancy
- Sedelmaier, Joe filmmaker
- Kelly, Patrick
- Ally, Carl
- Presley, Carol
- Gargano, Amil
- Moschitta, John actor
- Miller, William B
- Tesch, Mike
- Burnham, Patrick
- Frazier, Sharon
- Oliver, Tom
- interviewer
- Ellsworth, Scott Dr
- creator
- Federal Express Corporation
- advertising agency
- Ally & Gargano, Inc.
- creator
- Fallon McElligott Advertising Agency
- Data Source
- Archives Center - NMAH
- No Image Available
Chickering & Sons Piano Company Collection, 1864-1985
- Notes
- Jonas Chickering founded Chickering & Sons Piano Company of Boston in April 1823. When he was 28, his partner of three years, James Stewart, left the company to the sole ownership of Chickering. In 1830, Chickering found another partner, Captain John McKay, and they turned a small,prosperous manufactory into a larger, faster, and more prosperous one. The Chickering name still stands for fine quality under the production of The Wurlitzer Company, which acquired the Chickering Company in 1985
- Summary
- 48 volumes of Chickering & Sons Piano Company records, correspondence from November 8, 1985 to June 30, 1987, related to the collection, all copied to 35mm microfilm. Also includes publications of the history of the company, sales literature, photographs, newspapers with articles relating to the company, advertising, and management forms and materials, 1864-1985
- Cite as
- Chickering & Sons Piano Company Collection, 1864-1985, Archives Center, National Museum of American History
- Date
- 1864
- 1864-1985
- 1860-1990
- author
- Chickering, Jonas 1798-1853
- collector
- Musical History, Division of (NMAH, SI)
- Subject
- McKay, John Captain
- Stewart, James
- Chickering & Sons Piano Company
- Wurlitzer Company
- Data Source
- Archives Center - NMAH
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