Advertising - Overview
Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.
Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.
"Advertising - Overview" showing 1373 items.
Page 8 of 138
Quaker Oats Children [black & white advertisement; tear sheet]
- Summary
- Illustration of young children holding up bowls to the Quaker Oats man
- Cite as
- N. W. Ayer Advertising Agency Records, Archives Center, National Museum of American History, Smithsonian Institution
- Date
- 1890
- 1910
- Circa 1900
- 1900-1910
- advertiser
- Quaker Oats Company
- Local number
- AC0059-0000131 (AC Scan)
- Data Source
- Archives Center - NMAH
In Every Walk of Life [black & white advertisement; tear sheet]
- Summary
- Illustration of boy walking to school and a business man on the street
- Cite as
- N. W. Ayer Advertising Agency Records, Archives Center, National Museum of American History, Smithsonian Institution
- Date
- 1900
- 1910
- Circa 1900
- 1900-1910
- advertiser
- Mapl-Flake Hygenic Pure Food Company
- Local number
- AC0059-0000132 (AC Scan)
- Data Source
- Archives Center - NMAH
Mother's Oats are the best [black & white advertisement; tear sheet]
- Summary
- Illustration of two young boys, one labeled as nice the other as naughty
- Cite as
- N. W. Ayer Advertising Agency Records, Archives Center, National Museum of American History, Smithsonian Institution
- Date
- 1900
- 1910
- Circa 1900
- 1900-1910
- advertiser
- Quaker Oats Company
- Local number
- AC0059-0000133 (AC Scan)
- Data Source
- Archives Center - NMAH
Malta-Vita the Perfect Food [black & white advertisement; tear sheet]
- Summary
- Illustration of a man and woman seated at a table eating cereal
- Cite as
- N. W. Ayer Advertising Agency Records, Archives Center, National Museum of American History, Smithsonian Institution
- Date
- 1900
- 1910
- Circa 1902
- 1900-1910
- advertiser
- Malta-Vita Pure Food Co
- Local number
- AC0059-0000134 (AC Scan)
- Data Source
- Archives Center - NMAH
At the Top of the Heap. [black & white advertisement; tear sheet]
- Summary
- Illustration of a mostly havested corn field and ears of corn in a pile
- Cite as
- N. W. Ayer Advertising Agency Records, Archives Center, National Museum of American History, Smithsonian Institution
- Date
- 1900
- 1910
- Circa 1902
- 1900-1910
- advertiser
- Korn-Krisp Co
- Local number
- AC0059-0000135 (AC Scan)
- Data Source
- Archives Center - NMAH
Eat Granola and Live [black & white advertisement; tear sheet]
- Summary
- All text, no illustration
- Cite as
- N. W. Ayer Advertising Agency Records, Archives Center, National Museum of American History, Smithsonian Institution
- Date
- 1900
- 1910
- Circa 1902
- 1900-1910
- advertiser
- Battle Creek Sanitarium Food Co
- Local number
- AC0059-0000136 (AC Scan)
- Data Source
- Archives Center - NMAH
Here 'It' is - try 'It' [black & white advertisement; tear sheet]
- Summary
- Illustrated with a woman holding a box of "It" cereal
- Cite as
- N. W. Ayer Advertising Agency Records, Archives Center, National Museum of American History, Smithsonian Institution
- Date
- 1900
- 1910
- Circa 1902
- 1900-1910
- advertiser
- Genesee Pure Food Co
- Local number
- AC0059-0000137 (AC Scan)
- Data Source
- Archives Center - NMAH
Eat Pettijohn's Breakfast Food [color advertisement; tear sheet]
- Summary
- Illustrated with a bear in an apron cooking a kettle of cereal over a camp fire for a little girl in a red coat and hat while three other bears play around trees in the snowy background
- Cite as
- N. W. Ayer Advertising Agency Records, Archives Center, National Museum of American History, Smithsonian Institution
- Date
- 1902
- 1900-1910
- advertiser
- American Cereal Co
- Local number
- AC0059-0000138 (AC Scan)
- Data Source
- Archives Center - NMAH
Pettijohn's for indoor people / It gives you that outdoor feeling. [black & white advertisement; tear sheet]
- Summary
- Illustrated by two bear cubs working in an office, signed Cory. The product is flaked breakfast food
- Cite as
- N. W. Ayer Advertising Agency Records, Archives Center, National Museum of American History, Smithsonian Institution
- Date
- 1902
- 1903
- 1900-1910
- advertiser
- American Cereal Co
- Local number
- AC0059-0000039 (AC Scan)
- Data Source
- Archives Center - NMAH
When You Don't Look Like Yourself ... [black & white advertisement; tear sheet]
- Summary
- Illustrated with two images of a man; one fit and alert, the other run-down. Text describes the conditions this 'food tonic' relieves - tired, run-down, nervous conditions and for dyspepsia, indigestion and stomach troubles.
- Cite as
- N. W. Ayer Advertising Agency Records, Archives Center, National Museum of American History, Smithsonian Institution
- Date
- 1900
- 1910
- Circa 1910
- 1900-1910
- advertiser
- Walther Peptonized Port Co
- Local number
- AC0059-0000153 (AC Scan)
- Data Source
- Archives Center - NMAH