American Enterprise

American Enterprise
American Enterprise, opening in the Mars Hall of American Business will chronicle the tumultuous interaction of capitalism and democracy that resulted in the continual remaking of American business—and American life. Visitors to the “American Enterprise” exhibition will be immersed in the dramatic arc of the nation’s story in an 8,000-squarefoot space focused on the role of business and innovation from the mid-1700s to the present and tracing the country’s development from a small, dependent agricultural nation to one of the world’s largest economies.
 
This exhibition will tell the story of the nation’s business, centering on themes of opportunity, innovation, competition, and the search for common good in the American marketplace. American Enterprise will convey the drama, breadth, and diversity of America’s business heritage along with its benefits, failures, and unanticipated consequences, through four chronological sections: the Merchant Era (1770s – 1850s), the Corporate Era (1860s – 1930s), the Consumer Era (1940s – 1970s) and the Global Era (1980s – 2010s).