Storybook Style

Holidays on Display

Storybook Style

Macy’s toy department by theatrical designer Landy R. Hales, Macy’s Herald Square, New York, 1927
 
Theatrical designer Landy R. Hales created a village setting for Macy’s toy department, complete with streetlamp fixtures disguising the load-bearing columns of the world’s largest store. Children’s souvenirs and colorful posters picturing Wonderland promoted the toy town ideal.
 
Children’s souvenir, Macy’s Wonderland, designed by Landy R. Hales, 1927
 
Poster design for Macy’s Wonderland by Landy R. Hales, tempera paint on poster board, 1927