A Concentrated Success
In 1945, the National Research Corporation developed a powdered form of orange juice for the U.S. Army. After World War II, the company reconfigured the dehydration process to create a new product for the consumer market: frozen, concentrated orange juice. Packed in cans at Florida processing plants and sold nationwide, it became the postwar era’s first frozen-food success story. While canned juice was already available year-round, many consumers found the taste of frozen juice more appealing and the cost more affordable than fresh oranges.