FOOD: Transforming the American Table 1950-2000

Snack Engineering (page 2)

Fast Cheese

Developed by Kraft Foods in 1952, Cheez Whiz was made of reprocessed cheeses and was marketed as time-saver because it did not require slicing or grating. Additives enabled it to remain soft at room temperature and to melt without separating.

Booklet, 1954

Booklet, 1954

A magazine supplement introduced Cheez Whiz and its “quick cheese tricks.”

Courtesy of Cory Bernat

Booklet interior

Booklet interior

Courtesy of Cory Bernat

Cheese in a can

Cheese in a can

In 1965 Nabisco introduced Snack Mate, a canned cheese spread made in Wrightstown, Wisconsin.  Nitrogen in the can propelled the product through a nozzle into a decorative twirl.

Sports Drink

Gatorade, first sold to the public in 1967, eventually launched a new “sports drink” industry.  Originally developed to replace electrolytes lost by heavily sweating University of Florida football players, the drink became popular among other athletes and fitness enthusiasts.

Gatorade can, 1969

Gatorade can, 1969

Gatorade inventors, about 1968

Gatorade inventors, about 1968

Kidney specialist Dr. James Cade (left) and Roy Graves (right) researched the compounds lost through perspiration and developed a drink that replenished them.

Courtesy of University of Florida Health Library

Ad listing the components of Gatorade, 1980

Ad listing the components of Gatorade, 1980