Reynaldo Robledo is among a growing number of Latino winery owners and winemakers. He worked as a vineyard laborer, skilled budder, and vineyard manager before acquiring land in 1996, and then building his winery. His family’s Mexican identity is reflected in every aspect of the operation, from the tasting room to the special events that feature pairings of his wine with traditional foods from Mexico.
A new era
By the 2000s, the number of wineries owned and operated by Latino families was increasing. The Ceja family, the Herrera brothers—Rolando and Ricardo—and Mario Bazán, all in Napa, and Ulises Valdez in Sonoma produce and market wines in ways that celebrate their Mexican heritage.