The new Zinfandel makers knew that marketing was the key to their survival. They targeted new wine drinkers seeking something different and distinctive. Using a winning combination of unique, festive wine events and an edgy sense of humor, they aimed to take the “stuffiness” out of wine. Free-spirited wine drinkers could choose between a glass of The Seven Deadly Zins, Cardinal Zin, Sin Zin, and other vintages that reflected a playful approach to wine.
FOOD: Transforming the American Table 1950-2000