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To and Through the Amazing Northwest by Greyhound
Currently on display
Not a part of the official Smithsonian Collection
This 1949 Greyhound travel brochure encouraged people to take trips to see the natural beauties of the Pacific Northwest by bus. The cover of the brochure shows a young woman dipping her toes in a lake, with a stunning mountain and a lodge behind her. Greyhound began advertising to encourage leisure trips in the late 1920s, and continued to do so in the 1930s. After World War II, Greyhound offered increasing numbers of all-expense tours and charter services to try to drum up business. |
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Physical Description |
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artifact. brochure.
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Details |
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Locations: |
Oregon, Washington, Wyoming
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Credit: | George N. Johnson Jr. Collection, Greyhound Lines, Inc. |
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History |
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During World War II, American automobile factories converted to wartime production, and tires and gasoline were both rationed, so many more people began riding buses to commute to work, and to travel long distances. After the War ended in 1945, it took some time to convert back to peacetime automobile production, and bus companies did a brisk business. Greyhound invested in new rolling stock, buying Silversides buses, and spending money on their terminals, but postwar construction costs were high, and buses did not keep the customers they had gained during the war years for long.
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