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Fixing Cars
Early cars required frequent maintenance and repairs. Many machinists, blacksmiths, bicycle mechanics, and others started auto repair shops. New-car dealers and gasoline stations also offered repairs, and most cities had garages that stored, cleaned, fueled, and serviced automobiles.
Even though cars became more reliable, the auto repair business remained a necessity. By the 1920s there were more than 60,000 service shops. In the 1930s, oil companies also provided repairs. They used brand identity and the promise of uniform quality to attract customers. |
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