
Barry Goldwater campaign poster |
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The promotion of candidates among an expanding electorate placed increasing
importance upon the success of popular political campaigns. With
the development of a competitive party system came the development
of expendable campaign items in the form of banners, badges, buttons,
ribbons, and advertising novelties. Politics drew freely on the
evocative imagery of popular culture in promoting candidates and
building the momentum of the campaign participation and involvement.
These campaign objects represent the confluence of American popular
culture and politics and presume a high level of personal involvement.
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