In 1960, if you were African American, you were not allowed to sit here-- the lunch counter at the F.W. Woolworth store in Greensboro, North Carolina. Racial inequality pervaded American life. Throughout the South, a racist system known as "Jim Crow" segregated people in restaurants, restrooms and most other accommodations. When African Americans tried to find a house or apartment, register to vote, or even order lunch, they were denied equal rights. The Woolworth's in the Greensboro, like other stores in the community, refused to seat and serve African Americans at the luncheonette.